About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 9 hours to complete

Suggested: 8 weeks of study, 2-4 hours/week...

English

Subtitles: English
User
Learners taking this Course are
  • Business Developers
  • Entrepreneurs
  • Marketers
  • Consultants
  • Chief Executive Officers (CEOs)

What you will learn

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    Employ your toolkit to develop your comprehensive Strategic Analysis

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    Build a well-supported case recommending a specific strategic path

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    Effectively and efficiently communicate key points with executive leadership

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    Identify strategic paths the organization might pursue

Skills you will gain

Strategic AnalysisStrategic ManagementBusiness StrategyCompetitiveness
User
Learners taking this Course are
  • Business Developers
  • Entrepreneurs
  • Marketers
  • Consultants
  • Chief Executive Officers (CEOs)

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 9 hours to complete

Suggested: 8 weeks of study, 2-4 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
1 hour to complete

Welcome and Getting Started

10 videos (Total 34 min), 1 reading
10 videos
WIP Milestone 14m
Strategist's Toolkit: SWOT Analysis2m
Strategist's Toolkit: Competitor Analysis2m
Strategist's Toolkit: Environmental Analysis3m
Strategist's Toolkit: Five Forces Analysis4m
Strategist's Toolkit: Competitive Life Cycle Analysis3m
Strategist's Toolkit: Stakeholder Analysis4m
Strategist's Toolkit: Capabilities Analysis2m
Strategist's Toolkit: Strategy Maps4m
1 reading
Course Overview10m
Week
2
2 hours to complete

WIP Milestone 1

1 quiz
Week
3
9 minutes to complete

WIP Milestone 1 Peer Reviews, Start WIP Milestone 2

1 video (Total 4 min)
1 video
Week
4
2 hours to complete

WIP Milestone 2

1 quiz
4.6
28 ReviewsChevron Right

50%

got a tangible career benefit from this course

25%

got a pay increase or promotion

Top reviews from Business Strategy in Practice (Project-centered Course)

By DOOct 18th 2019

The hands on approach helped me to gain confidence in my ability to carry out a strategic analysis of an organization. The project forced me to thoroughly revise all the preceding 4 courses.

By JSNov 27th 2016

Unless you complete the Capstone project all the knowledge remains bookish and theoretical.\n\nIn order to learn application of knowledge or skill in action one must do the Capstone project.

Instructors

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

About University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

About the Business Strategy Specialization

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.