Meta
Marketing en redes sociales de Meta Professional Certificate
Meta

Marketing en redes sociales de Meta Professional Certificate

Lanza tu carrera en marketing en redes sociales. Desarrolla habilidades que te preparen para el trabajo y crea credenciales para pasar de principiante a “listo para el trabajo” en aproximadamente 5 meses. No se requiere ningún título ni experiencia previa.

Taught in Spanish

Anke Audenaert
Daniel Kob

Instructors: Anke Audenaert

10,943 already enrolled

Included with Coursera Plus

Professional Certificate - 6 course series

Earn a career credential that demonstrates your expertise

4.9

(808 reviews)

Beginner level

Recommended experience

2 months at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Crear y analizar una campaña publicitaria efectiva para tu público objetivo 

  • Crear un brief creativo que incluya los recursos de tu anuncio pago

  • Crear, editar y solucionar problemas de anuncios en el Administrador de anuncios de Facebook

  • Establecer y gestionar una presencia en redes sociales

Details to know

Shareable certificate

Add to your LinkedIn profile

Industry certification

Professional Certificate - 6 course series

Earn a career credential that demonstrates your expertise

4.9

(808 reviews)

Beginner level

Recommended experience

2 months at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Prepare for a career in Business

  • Receive professional-level training from Meta
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Meta
Placeholder

Get exclusive access to career resources upon completion

  • Resume review

    Improve your resume and LinkedIn with personalized feedback

  • Interview prep

    Practice your skills with interactive tools and mock interviews

  • Career support

    Plan your career move with Coursera's job search guide

¹Based on Coursera learner outcome survey responses, United States, 2021.

Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

Professional Certificate - 6 course series

Introducción al marketing en redes sociales

Course 114 hours4.9 (628 ratings)

What you'll learn

  • Comprender el panorama del marketing tradicional, digital y en redes sociales

  • Comprender las principales plataformas de redes sociales, su funcionamiento y la función que cumplen en el marketing

  • Crear objetivos SMART, identificar KPI, y definir el público objetivo y el recorrido del cliente

  • Elegir las plataformas de redes sociales correctas y crear políticas de redes sociales

Skills you'll gain

Category: Advertising
Category: Marketing
Category: Customer Lifetime Value
Category: Advertising Campaign

Gestión de redes sociales

Course 212 hours4.9 (252 ratings)

What you'll learn

  • Cómo establecer y gestionar una presencia en redes sociales

  • Cómo crear una marca y un tono de voz para construir presencia en las redes sociales

  • Cómo administrar un calendario de contenido para crear presencia en las redes sociales

  • Cómo evaluar el rendimiento del contenido en las redes sociales e iterar y optimizar el rendimiento

Skills you'll gain

Category: Project
Category: Marketing
Category: Presentation
Category: Media Market

Fundamentos de la publicidad en redes sociales

Course 39 hours4.9 (142 ratings)

What you'll learn

  • Cómo evaluar en qué plataformas se pueden ejecutar las campañas publicitarias en redes sociales y cuáles son las características de un anuncio

  • Cómo crear recursos visuales y escritos atractivos y efectivos para los anuncios en redes sociales

  • Desarrollar un anuncio directamente desde una página comercial de Facebook y una cuenta profesional de Instagram

  • Redactar un brief creativo y crear un anuncio en redes sociales

Skills you'll gain

Category: Budget
Category: Evaluation
Category: Audience
Category: Advertising Campaign

Publicidad con Meta

Course 49 hours4.9 (164 ratings)

What you'll learn

  • Estructurar campañas en el administrador de anuncios de Facebook

  • Crear un anuncio que esté alineado con tus objetivos de marketing y dirigirlo a tu público objetivo

  • Establecer un presupuesto, ubicaciones y un cronograma para tus anuncios en el administrador de anuncios de Facebook

  • Certificarte como Asociado de marketing digital de Facebook

Skills you'll gain

Category: Customer Experience
Category: Marketing
Category: Audience
Category: Social Media Platforms

What you'll learn

  • Entender las diferentes técnicas usadas para optimizar las campañas de marketing, como Modelos de marketing mix y atribución

  • Implementar una prueba A/B para optimizar tu campaña

  • Analizar paneles y evaluar el ROI de tus acciones de marketing en redes sociales

  • Presentar y comunicar los resultados de tu campaña a un equipo

Skills you'll gain

Category: Brand
Category: Social Media
Category: Evaluation
Category: Audit

Fase final de Marketing en redes sociales de Meta

Course 66 hours4.8 (16 ratings)

What you'll learn

  • Presentar y comunicar los resultados de la campaña a un equipo

  • Certificarte como Asociado de marketing digital de Facebook

Skills you'll gain

Category: Advertising
Category: Social Media
Category: Creative Brief
Category: Advertising Campaign

Instructors

Anke Audenaert
Meta
32 Courses617,325 learners
Daniel Kob
Meta
8 Courses134,176 learners

Offered by

Meta

Industry partners

Partner 1

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions