Meta
Medir y optimizar campañas de marketing en redes sociales
Meta

Medir y optimizar campañas de marketing en redes sociales

This course is part of Marketing en redes sociales de Meta Professional Certificate

Taught in Spanish

Anke Audenaert

Instructor: Anke Audenaert

5,227 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.9

(161 reviews)

Beginner level

Recommended experience

8 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Entender las diferentes técnicas usadas para optimizar las campañas de marketing, como Modelos de marketing mix y atribución

  • Implementar una prueba A/B para optimizar tu campaña

  • Analizar paneles y evaluar el ROI de tus acciones de marketing en redes sociales

  • Presentar y comunicar los resultados de tu campaña a un equipo

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

10 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.9

(161 reviews)

Beginner level

Recommended experience

8 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

Esta semana aprenderás todo sobre cómo alinear las métricas con tus objetivos de marketing y técnicas de análisis de datos. Aprenderás términos comunes, como retorno de la inversión y valor de vida, y cómo calcularlos.

What's included

14 videos7 readings4 quizzes2 discussion prompts

En la segunda semana, aprenderás a evaluar el éxito de tus campañas publicitarias. Aprenderás a evaluar los informes de resultados de la campaña y cómo los estudios de mejora pueden ayudarte a determinar el impacto de tu campaña.

What's included

7 videos2 readings2 quizzes

En la tercera semana, aprenderás a optimizar la publicidad con pruebas A/B y cómo la atribución puede ayudarte a evaluar y optimizar tu estrategia publicitaria en las distintas plataformas.

What's included

7 videos1 reading2 quizzes1 discussion prompt

Esta semana, aprenderás cómo contar la historia completa de tu campaña y comunicar sus resultados a un público más grande con una presentación efectiva. Aprenderás a contar una historia clara con datos y a enfocarte en las estadísticas que ayudarán a determinar los pasos siguientes de tus acciones de marketing.

What's included

7 videos1 reading2 quizzes

Instructor

Instructor ratings
4.9 (28 ratings)
Anke Audenaert
Meta
32 Courses620,985 learners

Offered by

Meta

Recommended if you're interested in Marketing

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4.9

161 reviews

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JP
5

Reviewed on Jan 24, 2023

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5

Reviewed on Jun 20, 2022

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5

Reviewed on Aug 20, 2021

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