Meta

Publicidad con Meta

This course is part of Marketing en redes sociales de Meta Professional Certificate

Taught in Spanish

Daniel Kob

Instructor: Daniel Kob

6,718 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.9

(174 reviews)

|

98%

Beginner level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Estructurar campañas en el administrador de anuncios de Facebook

  • Crear un anuncio que esté alineado con tus objetivos de marketing y dirigirlo a tu público objetivo

  • Establecer un presupuesto, ubicaciones y un cronograma para tus anuncios en el administrador de anuncios de Facebook

  • Certificarte como Asociado de marketing digital de Facebook

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

9 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.9

(174 reviews)

|

98%

Beginner level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 5 modules in this course

En esta primera semana, aprenderás cómo funciona la publicidad en Facebook e Instagram con el administrador de anuncios. Te enseñaremos a estructurar una campaña publicitaria en el administrador de anuncios y de qué modo Facebook cobra por los anuncios y dónde se muestran.

What's included

12 videos6 readings2 quizzes2 discussion prompts

En la segunda semana del curso, aprenderás a alinear tus objetivos de marketing con el objetivo adecuado para tu campaña en Facebook. También aprenderás a determinar el presupuesto para tu campaña y a establecerlo y elegir tus estrategias de puja en el administrador de anuncios.

What's included

7 videos4 readings2 quizzes1 discussion prompt

Esta semana aprenderás a seleccionar el público para tu campaña publicitaria y a usar el píxel de Facebook para crear públicos personalizados o similares. También aprenderás a elegir las ubicaciones y el cronograma de tus anuncios en el administrador de anuncios.

What's included

12 videos2 readings2 quizzes1 discussion prompt

Esta semana, aprenderás a crear tus anuncios, incluida la selección de imágenes o videos y la redacción del texto que los acompañará. También aprenderás a evaluar los resultados de tu campaña en el administrador de anuncios.

What's included

8 videos3 readings2 quizzes

Por último, aprenderás a crear tu propia campaña en el administrador de anuncios de Facebook mediante un proyecto práctico.

What's included

5 videos1 reading1 quiz1 discussion prompt1 plugin

Instructor

Instructor ratings
4.9 (49 ratings)
Daniel Kob
Meta
8 Courses141,048 learners

Offered by

Meta

Recommended if you're interested in Marketing

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4.9

174 reviews

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KA
5

Reviewed on Jul 13, 2023

AM
5

Reviewed on Feb 24, 2022

HH
5

Reviewed on Mar 4, 2022

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