Meta

Publicidad con Meta

Daniel Kob

Instructor: Daniel Kob

7,610 already enrolled

Included withCoursera Plus

Gain insight into a topic and learn the fundamentals.
4.9

(193 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 9 hours
Learn at your own pace
98%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.9

(193 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 9 hours
Learn at your own pace
98%
Most learners liked this course

What you'll learn

  • Estructurar campañas en el administrador de anuncios de Facebook

  • Crear un anuncio que esté alineado con tus objetivos de marketing y dirigirlo a tu público objetivo

  • Establecer un presupuesto, ubicaciones y un cronograma para tus anuncios en el administrador de anuncios de Facebook

  • Certificarte como Asociado de marketing digital de Facebook

Details to know

Earn a career certificate

Add to your LinkedIn profile

Assessments

9 assignments

Taught in Spanish

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 5 modules in this course

En esta primera semana, aprenderás cómo funciona la publicidad en Facebook e Instagram con el administrador de anuncios. Te enseñaremos a estructurar una campaña publicitaria en el administrador de anuncios y de qué modo Facebook cobra por los anuncios y dónde se muestran.

What's included

12 videos6 readings2 assignments2 discussion prompts

En la segunda semana del curso, aprenderás a alinear tus objetivos de marketing con el objetivo adecuado para tu campaña en Facebook. También aprenderás a determinar el presupuesto para tu campaña y a establecerlo y elegir tus estrategias de puja en el administrador de anuncios.

What's included

7 videos4 readings2 assignments1 discussion prompt

Esta semana aprenderás a seleccionar el público para tu campaña publicitaria y a usar el píxel de Facebook para crear públicos personalizados o similares. También aprenderás a elegir las ubicaciones y el cronograma de tus anuncios en el administrador de anuncios.

What's included

12 videos2 readings2 assignments1 discussion prompt

Esta semana, aprenderás a crear tus anuncios, incluida la selección de imágenes o videos y la redacción del texto que los acompañará. También aprenderás a evaluar los resultados de tu campaña en el administrador de anuncios.

What's included

8 videos3 readings2 assignments

Por último, aprenderás a crear tu propia campaña en el administrador de anuncios de Facebook mediante un proyecto práctico.

What's included

5 videos1 reading1 assignment1 discussion prompt1 plugin

Instructor

Instructor ratings
4.9 (54 ratings)
Daniel Kob
Meta
11 Courses153,732 learners

Offered by

Meta

Recommended if you're interested in Marketing

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Learner reviews

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4.9

193 reviews

  • 5 stars

    91.75%

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AC
5

Reviewed on Jan 14, 2023

AM
5

Reviewed on Feb 24, 2022

JV
5

Reviewed on Feb 21, 2023

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