Con este curso, te convertirás en experto en el Administrador de anuncios de Facebook. Aprende a estructurar campañas en el administrador de anuncios; para ello, selecciona un objetivo del anuncio, un público objetivo, un presupuesto y las ubicaciones que se ajusten a tus propias metas. Aprende a crear y administrar anuncios en Facebook e Instagram, y evalúa y optimiza los resultados de tus campañas del administrador de anuncios. Cuando finalices el curso, podrás crear una campaña publicitaria real en el administrador de anuncios de Facebook y así expandir no solo tus conocimientos, sino tu portfolio de marketing en redes sociales.
Publicidad con Meta
This course is part of Marketing en redes sociales de Meta Professional Certificate
Instructor: Daniel Kob
7,610 already enrolled
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(193 reviews)
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What you'll learn
Estructurar campañas en el administrador de anuncios de Facebook
Crear un anuncio que esté alineado con tus objetivos de marketing y dirigirlo a tu público objetivo
Establecer un presupuesto, ubicaciones y un cronograma para tus anuncios en el administrador de anuncios de Facebook
Certificarte como Asociado de marketing digital de Facebook
Skills you'll gain
Details to know
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9 assignments
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Build your Marketing expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
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Share it on social media and in your performance review
There are 5 modules in this course
En esta primera semana, aprenderás cómo funciona la publicidad en Facebook e Instagram con el administrador de anuncios. Te enseñaremos a estructurar una campaña publicitaria en el administrador de anuncios y de qué modo Facebook cobra por los anuncios y dónde se muestran.
What's included
12 videos6 readings2 assignments2 discussion prompts
En la segunda semana del curso, aprenderás a alinear tus objetivos de marketing con el objetivo adecuado para tu campaña en Facebook. También aprenderás a determinar el presupuesto para tu campaña y a establecerlo y elegir tus estrategias de puja en el administrador de anuncios.
What's included
7 videos4 readings2 assignments1 discussion prompt
Esta semana aprenderás a seleccionar el público para tu campaña publicitaria y a usar el píxel de Facebook para crear públicos personalizados o similares. También aprenderás a elegir las ubicaciones y el cronograma de tus anuncios en el administrador de anuncios.
What's included
12 videos2 readings2 assignments1 discussion prompt
Esta semana, aprenderás a crear tus anuncios, incluida la selección de imágenes o videos y la redacción del texto que los acompañará. También aprenderás a evaluar los resultados de tu campaña en el administrador de anuncios.
What's included
8 videos3 readings2 assignments
Por último, aprenderás a crear tu propia campaña en el administrador de anuncios de Facebook mediante un proyecto práctico.
What's included
5 videos1 reading1 assignment1 discussion prompt1 plugin
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