Meta
Fundamentos de la publicidad en redes sociales
Meta

Fundamentos de la publicidad en redes sociales

This course is part of Marketing en redes sociales de Meta Professional Certificate

Taught in Spanish

Daniel Kob

Instructor: Daniel Kob

5,535 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.9

(139 reviews)

|

99%

Beginner level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Cómo evaluar en qué plataformas se pueden ejecutar las campañas publicitarias en redes sociales y cuáles son las características de un anuncio

  • Cómo crear recursos visuales y escritos atractivos y efectivos para los anuncios en redes sociales

  • Desarrollar un anuncio directamente desde una página comercial de Facebook y una cuenta profesional de Instagram

  • Redactar un brief creativo y crear un anuncio en redes sociales

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.9

(139 reviews)

|

99%

Beginner level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 5 modules in this course

En la semana 1, aprenderás por qué y cuándo debes invertir en publicidad paga, así como los cinco componentes que conforman un anuncio pago en redes sociales.

What's included

13 videos6 readings2 quizzes2 discussion prompts

En la semana 2, aprenderás a crear un anuncio efectivo en redes sociales de manera independiente y en colaboración con un equipo interno o externo.

What's included

7 videos3 readings2 quizzes1 discussion prompt

Esta semana aprenderás de qué se tratan la publicidad basada en datos y los formatos de datos comunes, y cómo se recopilan los datos. También aprenderás sobre privacidad del usuario, cómo se protege y las reglas que los anunciantes deben cumplir.

What's included

10 videos2 quizzes1 discussion prompt

Esta semana aprenderás a crear una campaña publicitaria desde tu página comercial de Facebook, y a crear una campaña desde tu cuenta profesional de Instagram y en historias de Instagram.

What's included

9 videos1 reading2 quizzes

Esta semana aplicarás todo lo que aprendiste en este curso. Tendrás que redactar un brief creativo y producir un anuncio de acuerdo con este brief.

What's included

2 videos1 reading1 peer review1 discussion prompt

Instructor

Instructor ratings
4.8 (28 ratings)
Daniel Kob
Meta
8 Courses129,343 learners

Offered by

Meta

Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 139

4.9

139 reviews

  • 5 stars

    90.71%

  • 4 stars

    6.42%

  • 3 stars

    1.42%

  • 2 stars

    0.71%

  • 1 star

    0.71%

ML
5

Reviewed on Apr 30, 2023

MP
5

Reviewed on Apr 6, 2023

LS
4

Reviewed on Nov 7, 2021

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