Este curso examina en profundidad la publicidad paga en las redes sociales. Aprende a desarrollar anuncios efectivos para comenzar a anunciar en plataformas como Instagram y Facebook. Aprende a capturar la esencia de una campaña publicitaria en un brief creativo para trabajar con los equipos de diseño, y comprende la forma en que las políticas de privacidad pueden afectar los anuncios. Completa el curso con un proyecto donde producirás un brief creativo con activos para entregar a un equipo de diseño en una campaña publicitaria. También crearás tu primer anuncio en redes sociales.
Fundamentos de la publicidad en redes sociales
Fundamentos de la publicidad en redes sociales
This course is part of Marketing en redes sociales de Meta Professional Certificate
Instructor: Daniel Kob
9,555 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(194 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 9 hours
Learn at your own pace
99%
Most learners liked this course
What you'll learn
Cómo evaluar en qué plataformas se pueden ejecutar las campañas publicitarias en redes sociales y cuáles son las características de un anuncio
Cómo crear recursos visuales y escritos atractivos y efectivos para los anuncios en redes sociales
Desarrollar un anuncio directamente desde una página comercial de Facebook y una cuenta profesional de Instagram
Redactar un brief creativo y crear un anuncio en redes sociales
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
En la semana 1, aprenderás por qué y cuándo debes invertir en publicidad paga, así como los cinco componentes que conforman un anuncio pago en redes sociales.
What's included
13 videos6 readings2 assignments2 discussion prompts
En la semana 2, aprenderás a crear un anuncio efectivo en redes sociales de manera independiente y en colaboración con un equipo interno o externo.
What's included
7 videos3 readings2 assignments1 discussion prompt
Esta semana aprenderás de qué se tratan la publicidad basada en datos y los formatos de datos comunes, y cómo se recopilan los datos. También aprenderás sobre privacidad del usuario, cómo se protege y las reglas que los anunciantes deben cumplir.
What's included
10 videos2 assignments1 discussion prompt
Esta semana aprenderás a crear una campaña publicitaria desde tu página comercial de Facebook, y a crear una campaña desde tu cuenta profesional de Instagram y en historias de Instagram.
What's included
9 videos1 reading2 assignments
Esta semana aplicarás todo lo que aprendiste en este curso. Tendrás que redactar un brief creativo y producir un anuncio de acuerdo con este brief.
What's included
2 videos1 reading1 peer review1 discussion prompt
Instructor
Instructor ratings
4.9 (34 ratings)Offered by
Explore more from Marketing
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.8
194 reviews
- 5 stars
89.69%
- 4 stars
7.73%
- 3 stars
1.03%
- 2 stars
0.51%
- 1 star
1.03%
Showing 3 of 194
AR
5
Reviewed on Aug 9, 2024
Muy buen curso, todo para mi son bases que todo especialista debe de conocer
EM
5
Reviewed on Jun 7, 2022
Me ha servido de mucha ayuda, inclusive he adquirido nuevos conocimientos que antes no contaba
JP
5
Reviewed on Jun 20, 2022
Excelente curso, he aprendido muchisimo y lo he puesto en práctica, muy buen profesor. Muchas gracias
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
More questions
Financial aid available,