This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Business Analytics Specialization


Business Analytics Specialization
Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.



Instructors: Noah Gans
Access provided by Yenepoya University
206,662 already enrolled
Get in-depth knowledge of a subject
4.6
(16,772 reviews)
Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
- Analytics
 - Business Intelligence
 - Marketing Analytics
 - Customer Insights
 - Financial Forecasting
 - Fraud detection
 - Business Analytics
 - People Analytics
 - Human Resources Management and Planning
 - Financial Analysis
 - Descriptive Analytics
 - Talent Management
 - Financial Statement Analysis
 - Data Analysis
 - Data-Driven Decision-Making
 - Financial Data
 - Business Analysis
 - Predictive Analytics
 - Peer Review
 - Business Research
 
Details to know

Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills

Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
 - Master a subject or tool with hands-on projects
 - Develop a deep understanding of key concepts
 - Earn a career certificate from University of Pennsylvania
 

Specialization - 5 course series

Customer Analytics
Course 114 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Descriptive Analytics
Category: Customer Analysis
Category: Data-Driven Decision-Making
Category: Consumer Behaviour
Category: Customer Insights
Category: Analytics
Category: Data Collection
Category: Market Research
Category: Marketing Strategies
Category: Regression Analysis
Category: Marketing Analytics
Category: Marketing

Operations Analytics
Course 212 hours
What you'll learn
Skills you'll gain
Category: Decision Making
Category: Decision Tree Learning
Category: Probability Distribution
Category: Microsoft Excel
Category: Risk Analysis
Category: Forecasting
Category: Simulation and Simulation Software
Category: Analytics
Category: Operational Analysis
Category: Process Optimization
Category: Demand Planning
Category: Operations Management
Category: Business Analytics
Category: Predictive Analytics
Category: Descriptive Analytics
Category: Data-Driven Decision-Making
Category: Spreadsheet Software
Category: Business Operations

People Analytics
Course 310 hours
What you'll learn
Skills you'll gain
Category: People Analytics
Category: Predictive Analytics
Category: Network Analysis
Category: Organizational Effectiveness
Category: Talent Management
Category: Performance Analysis
Category: Workforce Planning
Category: Performance Management
Category: Analytics
Category: Data-Driven Decision-Making
Category: Employee Retention
Category: Collaboration
Category: Data Analysis
Category: Human Resources Management and Planning
Category: Employee Performance Management

Accounting Analytics
Course 411 hours
What you'll learn
Skills you'll gain
Category: Financial Analysis
Category: Financial Forecasting
Category: Fraud detection
Category: Predictive Analytics
Category: Performance Analysis
Category: Financial Data
Category: Accounting
Category: Return On Investment
Category: Business Analytics
Category: Operational Analysis
Category: Analytics
Category: Key Performance Indicators (KPIs)
Category: Business Metrics
Category: Finance
Category: Financial Statement Analysis

Business Analytics Capstone
Course 515 hours
What you'll learn
Skills you'll gain
Category: Analytics
Category: Marketing Analytics
Category: Business Intelligence
Category: Business Strategy
Category: Advertising
Category: Strategic Planning
Category: Business Analysis
Category: Business Strategies
Category: Business Planning
Category: Key Performance Indicators (KPIs)
Category: Performance Measurement
Category: Business Research
Category: Strategic Thinking
Category: Data Analysis
Category: Digital Advertising
Category: Business Analytics
Category: Peer Review
Category: Data-Driven Decision-Making
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors


Offered by
Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."











