Transform chaos into clarity with proven project management techniques that top marketing teams use to deliver campaigns on time, every time. This Short Course was created to help digital marketing professionals accomplish systematic campaign organization and performance evaluation that drives measurable improvements.
Organize, Evaluate & Learn Marketing Campaigns
Organize, Evaluate & Learn Marketing Campaigns
This course is part of Digital Campaign Management & Optimization Specialization
Instructor: Hurix Digital
Access provided by ExxonMobil
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Visual project management creates transparency and accountability that prevents campaign delays and miscommunication.
Systematic retrospectives transform project outcomes into actionable process improvements for future campaigns.
Structured workflows enable marketing teams to scale campaign execution while maintaining quality and meeting deadlines.
Continuous evaluation and learning cycles are essential for evolving marketing processes in dynamic digital environments.
Skills you'll gain
- Marketing Analytics
- Marketing Effectiveness
- Process Improvement
- Project Schedules
- Campaign Management
- Process Analysis
- Advertising Campaigns
- Prioritization
- Sprint Retrospectives
- Agile Methodology
- Project Management
- Project Management Software
- Organizational Skills
- Timelines
- Performance Analysis
- Project Planning
- Workflow Management
- Skills section collapsed. Showing 9 of 17 skills.
Details to know
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Taught in English
Recently updated!
January 2026
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This course is part of the Digital Campaign Management & Optimization Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will master visual project management fundamentals by creating structured campaign workflows with clear timelines, task assignments, and stakeholder collaboration.
What's included
2 videos2 readings2 assignments
Learners will master sprint retrospective techniques to systematically analyze campaign performance, extract actionable insights, and implement process improvements for future marketing initiatives.
What's included
2 videos1 reading3 assignments
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