IE Business School

Fundamentos del marketing mix

IE Business School

Fundamentos del marketing mix

This course is part of Estrategia de marketing Specialization

Maria Teresa Aranzabal
Fernando Cortiñas

Instructors: Maria Teresa Aranzabal

Access provided by Interbank

7,957 already enrolled

Gain insight into a topic and learn the fundamentals.

317 reviews

Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
96%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.

317 reviews

Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
96%
Most learners liked this course

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Build your subject-matter expertise

This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Al final de este módulo entenderá los elementos que comprenden un producto, incluyendo niveles, línea y ciclos de vida de un producto. También comprenderá el rol que su ciclo de vida desempeña a la hora de desarrollar una estrategia de producto de éxito, así como diversos métodos para clasificar productos o servicios.

What's included

9 videos2 readings1 assignment

Al final de este módulo tendrá una visión general del precio y de los diversos factores que le afectan. También podrá utilizar varios enfoques para fijar de manera estratégica el precio de productos y servicios.

What's included

6 videos1 reading1 assignment

Al final de este módulo sabrá cuáles son los pasos para diseñar y gestionar un canal de distribución. También podrá distinguir los distintos tipos de canales de distribución y los conflictos que surgen entre ellos, así como las formas de solucionar esos conflictos. También aprenderá cuál es la naturaleza actual, la estructura, los actores clave y el futuro del marketing al canal.

What's included

10 videos2 readings1 assignment

Al final de este módulo podrá crear y gestionar su propio mix de comunicaciones de marketing, tras haber comprendido su rol e importancia en el marketing mix en su conjunto. También sabrá cómo crear, gestionar y evaluar la publicidad y la promoción en medios.

What's included

13 videos2 readings1 assignment

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Instructors

Instructor ratings
(41 ratings)
Maria Teresa Aranzabal
IE Business School
6 Courses 108,780 learners

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IE Business School

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