This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Business Analytics Specialization


Business Analytics Specialization
Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.



Instructors: Noah Gans
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4.6
(16,767 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
- Analytics
- Descriptive Analytics
- Data-Driven Decision-Making
- Financial Statement Analysis
- Talent Management
- Financial Data
- Business Intelligence
- Financial Analysis
- People Analytics
- Business Research
- Data Analysis
- Human Capital
- Fraud detection
- People Management
- Marketing Analytics
- Peer Review
- Predictive Analytics
- Business Analytics
- Business Analysis
- Human Resources Management and Planning
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Taught in English
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Specialization - 5 course series

Customer Analytics
Course 111 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Data-Driven Decision-Making
Category: Consumer Behaviour
Category: Customer Analysis
Category: Customer Insights
Category: Descriptive Analytics
Category: Data Collection
Category: Regression Analysis
Category: Analytics
Category: Marketing Analytics
Category: Market Research
Category: Marketing
Category: Marketing Strategies

Operations Analytics
Course 210 hours
What you'll learn
Skills you'll gain
Category: Risk Analysis
Category: Probability Distribution
Category: Decision Making
Category: Simulation and Simulation Software
Category: Microsoft Excel
Category: Forecasting
Category: Decision Tree Learning
Category: Business Analytics
Category: Process Optimization
Category: Demand Planning
Category: Business Operations
Category: Spreadsheet Software
Category: Operational Analysis
Category: Data-Driven Decision-Making
Category: Predictive Analytics
Category: Analytics
Category: Operations Management
Category: Descriptive Analytics

People Analytics
Course 38 hours
What you'll learn
Skills you'll gain
Category: People Analytics
Category: Talent Management
Category: Network Analysis
Category: Performance Analysis
Category: Predictive Analytics
Category: Organizational Effectiveness
Category: Human Resources Management and Planning
Category: Data-Driven Decision-Making
Category: Job Analysis
Category: People Management
Category: Collaboration
Category: Workforce Planning
Category: Performance Management
Category: Analytics
Category: Employee Retention
Category: Human Capital
Category: Data Analysis

Accounting Analytics
Course 49 hours
What you'll learn
Skills you'll gain
Category: Financial Analysis
Category: Financial Forecasting
Category: Fraud detection
Category: Predictive Analytics
Category: Financial Data
Category: Financial Statement Analysis
Category: Key Performance Indicators (KPIs)
Category: Analytics
Category: Return On Investment
Category: Business Metrics
Category: Performance Analysis
Category: Business Analytics
Category: Finance
Category: Operational Analysis
Category: Accounting

Business Analytics Capstone
Course 513 hours
What you'll learn
Skills you'll gain
Category: Key Performance Indicators (KPIs)
Category: Advertising
Category: Peer Review
Category: Business Research
Category: Business Analysis
Category: Business Analytics
Category: Business Strategy
Category: Marketing Analytics
Category: Data Analysis
Category: Business Strategies
Category: Analytics
Category: Data-Driven Decision-Making
Category: Strategic Planning
Category: Business Planning
Category: Performance Measurement
Category: Digital Advertising
Category: Business Intelligence
Category: Strategic Thinking
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