Creating content that stands out on Facebook requires a mix of compelling writing, eye-catching visuals, and engaging videos. In this course, you’ll develop the essential skills to craft posts that capture attention, drive engagement, and resonate with your audience. You’ll start by mastering the art of writing effective Facebook posts, learning how to structure content for maximum impact and leverage AI tools for ideation. Next, you’ll explore visual storytelling, using photos, graphics, and design techniques to enhance your content. Finally, you’ll dive into video creation, discovering how to plan, shoot, and edit engaging videos optimized for Facebook Watch.
Facebook Content Creation Essentials
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Create engaging content for Facebook with ease
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
June 2025
See how employees at top companies are mastering in-demand skills
There is 1 module in this course
Creating content that stands out on Facebook requires a mix of compelling writing, eye-catching visuals, and engaging videos. In this module, you’ll develop the essential skills to craft posts that capture attention, drive engagement, and resonate with your audience. You’ll start by mastering the art of writing effective Facebook posts, learning how to structure content for maximum impact and leverage AI tools for ideation. Next, you’ll explore visual storytelling, using photos, graphics, and design techniques to enhance your content. Finally, you’ll dive into video creation, discovering how to plan, shoot, and edit engaging videos optimized for Facebook Watch.
What's included
6 videos4 readings7 assignments1 plugin
Instructor
28 Courses15,865 learners
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.