Step into the future of digital excellence with the Full Digital Marketing Specialization — a complete 11-course journey that transforms you into a data-driven marketing expert. From SEO, Google Ads, and social media marketing to content creation, email automation, and analytics — every course is built to help you design, execute, and optimize campaigns that truly convert.
Great for beginners who want to get hired, students who need to learn a new skill, or seasoned developers who want to brush up on the fundamentals of digital marketing, this course offers real-world examples, practical assignments, and videos. You’ll also learn how to use AI to research audiences, generate high-converting content, optimize ads, and automate repetitive marketing tasks so you can scale results faster with less effort.
You’ll also learn AI strategies, CRO, A/B testing, and performance analytics on platforms like Google Ads, SEMrush, GA4, WordPress, Google Tag Manager, and MailerLite that fit within global marketing frameworks.
By the end, you can create data-driven strategies, run omnichannel campaigns, and measure ROI with laserlike precision — and develop a solid portfolio that proves your skill set.
Enroll now and unlock your digital potential, turbo charge your results, and become that marketing professional every brand wants on their team.
Applied Learning Project
This Coursera Digital Marketing Specialization aims to provide you with practical experience via 11 efficient courses that include real-life case studies and examples. You’ll learn how to efficiently manage Google Ads, optimize SEO campaigns, create Facebook and LinkedIn Ads, and automate email marketing.
You will have access to multiple tools along the way that will allow you to track, analyze, and enhance your performance including Google Ads, SEMrush, Commerce Manager, Google Tag Manager and MailerLite; and you will participate in real-life projects such as building a content marketing plan, using an AI tool to help you write social media posts, and running data-driven email campaigns.
These exercises will help you get things straightened out in challenging advanced marketing jobs and deliver quantifiable outcomes for your business.
