Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening Specialization

Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening Specialization

Learn Modern B2B Sales Strategies. Gain sales skills like cold outreach, lead warming, as well as using emotional intelligence in sales

Alex Genadinik

Instructor: Alex Genadinik

Access provided by Course Builder (Internal Testing)

Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • B2B sales

  • Sales copywriting

  • Become effective at sales by using empathy and emotional intelligence

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

January 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 10 course series

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Lead Generation
Category: B2B Sales
Category: Selling Techniques
Category: Inside Sales
Category: Cold Calling
Category: Negotiation
Category: Sales Process
Category: Communication Strategies
Category: Phone Sales
Category: Sales Presentation
Category: Email Marketing
Category: Rapport Building
Category: Overcoming Objections
Category: Marketing Strategies
Category: Outside Sales
Category: Sales
Category: Account Strategy
Category: Sales Strategy
Category: Customer Acquisition Management

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Sales
Category: Overcoming Objections
Category: Sales Strategy
Category: Active Listening
Category: Sales Process
Category: Empathy
Category: Rapport Building
Category: Customer Relationship Management
Category: General Sales Practices
Category: Sales Prospecting
Category: Consultative Selling

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Rapport Building
Category: Sales Process
Category: Consumer Behaviour
Category: Interpersonal Communications
Category: Active Listening
Category: Non-Verbal Communication
Category: Selling Techniques
Category: Sales Strategy
Category: Consultative Selling
Category: Customer Relationship Building
Category: Overcoming Objections

What you'll learn

Skills you'll gain

Category: Emotional Intelligence
Category: Non-Verbal Communication
Category: Active Listening
Category: Rapport Building
Category: Consultative Selling
Category: Negotiation
Category: Personalized Service
Category: Communication Strategies
Category: Customer Inquiries
Category: Empathy & Emotional Intelligence
Category: Decision Making
Category: Selling Techniques
Category: Compassion
Category: Consumer Behaviour
Category: Sales Strategy

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Collaboration
Category: B2B Sales
Category: Overcoming Objections
Category: Price Negotiation
Category: ChatGPT
Category: Conflict Management
Category: Rapport Building
Category: Contract Negotiation
Category: Closing (Sales)
Category: Sales

What you'll learn

Skills you'll gain

Category: Account Strategy
Category: Search Engine Optimization
Category: B2B Sales
Category: Keyword Research
Category: Target Market
Category: Outbound Calls
Category: Lead Generation
Category: Content Creation
Category: Marketing Strategies
Category: Upselling
Category: Sales Prospecting
Category: Sales Strategy
Category: Content Marketing
Category: Web Analytics and SEO

What you'll learn

Skills you'll gain

Category: B2B Sales
Category: Proposal Development
Category: Proposal Writing
Category: Target Audience
Category: Specialized Sales
Category: Company, Product, and Service Knowledge
Category: Sales Process
Category: Presentations
Category: Enterprise Sales
Category: Business Writing
Category: Sales Presentation
Category: Business Marketing

What you'll learn

Skills you'll gain

Category: Lead Generation
Category: LinkedIn
Category: Relationship Building
Category: Copywriting
Category: Business Marketing
Category: Professional Networking
Category: Automation
Category: Sales Pipelines
Category: B2B Sales
Category: Sales Prospecting
Category: Prospecting and Qualification
Category: Branding

What you'll learn

Skills you'll gain

Category: Business Development
Category: Strategic Partnership
Category: Business Communication
Category: Sales Development
Category: Business Strategies
Category: New Business Development
Category: Professional Networking
Category: Negotiation
Category: Business Relationship Management
Category: Relationship Building

What you'll learn

Skills you'll gain

Category: ChatGPT
Category: Copywriting
Category: Marketing Psychology
Category: Marketing
Category: Promotional Strategies
Category: Consumer Behaviour
Category: Selling Techniques
Category: Marketing Strategies
Category: Sales Process
Category: Target Audience
Category: Sales Strategy
Category: Sales
Category: Marketing Materials

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
95 Courses 7,440 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."