This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Business Analytics Specialization


Business Analytics Specialization
Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.



Instructors: Noah Gans
Access provided by University of Haripur
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4.6
(16,760 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
- Analytics
- Descriptive Analytics
- Fraud detection
- Predictive Analytics
- People Management
- Talent Management
- Financial Statement Analysis
- Data Analysis
- Business Research
- Data-Driven Decision-Making
- People Analytics
- Financial Data
- Peer Review
- Business Intelligence
- Business Analytics
- Financial Analysis
- Marketing Analytics
- Business Analysis
- Human Capital
- Human Resources Management and Planning
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Taught in English
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Specialization - 5 course series

Customer Analytics
Course 111 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Descriptive Analytics
Category: Customer Analysis
Category: Data-Driven Decision-Making
Category: Consumer Behaviour
Category: Customer Insights
Category: Marketing Analytics
Category: Data Collection
Category: Analytics
Category: Market Research
Category: Regression Analysis
Category: Marketing Strategies
Category: Marketing

Operations Analytics
Course 210 hours
What you'll learn
Skills you'll gain
Category: Decision Making
Category: Forecasting
Category: Risk Analysis
Category: Microsoft Excel
Category: Probability Distribution
Category: Decision Tree Learning
Category: Simulation and Simulation Software
Category: Descriptive Analytics
Category: Analytics
Category: Demand Planning
Category: Business Operations
Category: Operations Management
Category: Business Analytics
Category: Process Optimization
Category: Operational Analysis
Category: Predictive Analytics
Category: Data-Driven Decision-Making
Category: Spreadsheet Software

People Analytics
Course 38 hours
What you'll learn
Skills you'll gain
Category: People Analytics
Category: Talent Management
Category: Network Analysis
Category: Organizational Effectiveness
Category: Predictive Analytics
Category: Performance Analysis
Category: People Management
Category: Data Analysis
Category: Performance Management
Category: Analytics
Category: Human Capital
Category: Employee Retention
Category: Data-Driven Decision-Making
Category: Job Analysis
Category: Collaboration
Category: Workforce Planning
Category: Human Resources Management and Planning

Accounting Analytics
Course 49 hours
What you'll learn
Skills you'll gain
Category: Fraud detection
Category: Predictive Analytics
Category: Financial Forecasting
Category: Financial Analysis
Category: Business Metrics
Category: Analytics
Category: Financial Data
Category: Finance
Category: Business Analytics
Category: Key Performance Indicators (KPIs)
Category: Operational Analysis
Category: Financial Statement Analysis
Category: Accounting
Category: Performance Analysis
Category: Return On Investment

Business Analytics Capstone
Course 513 hours
What you'll learn
Skills you'll gain
Category: Business Strategies
Category: Data-Driven Decision-Making
Category: Key Performance Indicators (KPIs)
Category: Business Strategy
Category: Marketing Analytics
Category: Strategic Thinking
Category: Data Analysis
Category: Advertising
Category: Performance Measurement
Category: Digital Advertising
Category: Business Research
Category: Strategic Planning
Category: Business Analytics
Category: Business Planning
Category: Business Analysis
Category: Business Intelligence
Category: Analytics
Category: Peer Review
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