Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
Innovation for Entrepreneurs: From Idea to Marketplace
This course is part of Entrepreneurship: Launching an Innovative Business Specialization
Taught in English
Some content may not be translated
Instructor: Dr. Thomas J. Mierzwa
Sponsored by University of Szeged
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There are 5 modules in this course
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
What's included
10 videos9 readings1 quiz
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
What's included
8 videos1 reading1 quiz
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
What's included
9 videos1 reading1 quiz
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
What's included
10 videos1 reading1 quiz
This modules addresses how to find, hire, and motivate your employees.
What's included
6 videos2 readings2 quizzes
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