Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening Specialization

Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening Specialization

Learn Modern B2B Sales Strategies. Gain sales skills like cold outreach, lead warming, as well as using emotional intelligence in sales

Alex Genadinik

Instructor: Alex Genadinik

Access provided by Veriff

Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • B2B sales

  • Sales copywriting

  • Become effective at sales by using empathy and emotional intelligence

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

January 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 10 course series

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Lead Generation
Category: Email Marketing
Category: Phone Sales
Category: Sales Presentation
Category: Outside Sales
Category: Cold Calling
Category: Rapport Building
Category: Sales Strategy
Category: Account Strategy
Category: Inside Sales
Category: B2B Sales
Category: Communication Strategies
Category: Marketing Strategies
Category: Sales
Category: Negotiation
Category: Selling Techniques
Category: Overcoming Objections
Category: Sales Process
Category: Customer Acquisition Management

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Active Listening
Category: Sales Strategy
Category: Overcoming Objections
Category: Sales Process
Category: Sales Prospecting
Category: General Sales Practices
Category: Sales
Category: Customer Relationship Management
Category: Rapport Building
Category: Empathy
Category: Consultative Selling

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Active Listening
Category: Interpersonal Communications
Category: Consumer Behaviour
Category: Rapport Building
Category: Customer Relationship Building
Category: Sales Process
Category: Non-Verbal Communication
Category: Consultative Selling
Category: Overcoming Objections
Category: Selling Techniques
Category: Sales Strategy

What you'll learn

Skills you'll gain

Category: Emotional Intelligence
Category: Consumer Behaviour
Category: Customer Inquiries
Category: Personalized Service
Category: Negotiation
Category: Communication Strategies
Category: Non-Verbal Communication
Category: Decision Making
Category: Active Listening
Category: Consultative Selling
Category: Compassion
Category: Empathy & Emotional Intelligence
Category: Rapport Building
Category: Sales Strategy
Category: Selling Techniques

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Closing (Sales)
Category: Overcoming Objections
Category: Rapport Building
Category: Sales
Category: Conflict Management
Category: B2B Sales
Category: Contract Negotiation
Category: Collaboration
Category: ChatGPT
Category: Price Negotiation

What you'll learn

Skills you'll gain

Category: Account Strategy
Category: Sales Prospecting
Category: Lead Generation
Category: Outbound Calls
Category: Sales Strategy
Category: Search Engine Optimization
Category: Web Analytics and SEO
Category: Content Creation
Category: Keyword Research
Category: Content Marketing
Category: Upselling
Category: Marketing Strategies
Category: Target Market
Category: B2B Sales

What you'll learn

Skills you'll gain

Category: Proposal Writing
Category: Company, Product, and Service Knowledge
Category: Business Writing
Category: Sales Presentation
Category: Target Audience
Category: B2B Sales
Category: Sales Process
Category: Proposal Development
Category: Presentations
Category: Enterprise Sales
Category: Business Marketing
Category: Specialized Sales

What you'll learn

Skills you'll gain

Category: LinkedIn
Category: Lead Generation
Category: Sales Pipelines
Category: Automation
Category: Branding
Category: Prospecting and Qualification
Category: Copywriting
Category: Relationship Building
Category: Professional Networking
Category: Business Marketing
Category: Sales Prospecting
Category: B2B Sales

What you'll learn

Skills you'll gain

Category: Business Development
Category: Strategic Partnership
Category: Business Communication
Category: Sales Prospecting
Category: Negotiation
Category: Relationship Building
Category: Business Strategies
Category: New Business Development
Category: Professional Networking
Category: Business Relationship Management

What you'll learn

Skills you'll gain

Category: Copywriting
Category: ChatGPT
Category: Sales Process
Category: Promotional Strategies
Category: Marketing Psychology
Category: Consumer Behaviour
Category: Marketing Materials
Category: Marketing
Category: Marketing Strategies
Category: Selling Techniques
Category: Target Audience
Category: Sales
Category: Sales Strategy

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
97 Courses 7,927 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."