Coursera Project Network
Best Practices for Marketing with Facebook Messenger
Coursera Project Network

Best Practices for Marketing with Facebook Messenger

Taught in English

Kristin Walker

Instructor: Kristin Walker

Included with Coursera Plus

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

2 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.8

(11 reviews)

What you'll learn

  • Set up a Facebook Page and Messenger Account.

  • Develop an understanding of the benefits of Facebook Messenger for Marketing Purposes.

  • Learn Best Practices of Marketing Communications with Facebook Messenger.

Details to know

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Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

2 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.8

(11 reviews)

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Understand the benefits of Facebook Messenger and set up your Facebook Business Page and Messenger accounts.

  2. Develop a list of Facebook Page followers.

  3. Develop a list of Frequently Asked Questions in Messenger for our customers and prospects.

  4. Utilize one-on-one engagement to enhance the overall customer experience.

  5. Utilize Messenger to drive event traffic and formulate Messenger communications strategies.

Recommended experience

No background necessary.

5 project images

Instructor

Kristin Walker
Coursera Project Network
7 Courses7,654 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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Learner reviews

Showing 3 of 11

4.8

11 reviews

  • 5 stars

    81.81%

  • 4 stars

    18.18%

  • 3 stars

    0%

  • 2 stars

    0%

  • 1 star

    0%

NT
5

Reviewed on Jul 20, 2021

N
5

Reviewed on May 24, 2021

CC
4

Reviewed on Sep 17, 2022

New to Marketing? Start here.

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