Small Business Marketing Using Facebook

4.8
stars
14 ratings
Offered By
Coursera Project Network
In this Guided Project, you will:

Create a Facebook profile and a Facebook business page

Learn about the features of your new Facebook business page

Learn how to market your small business on social media and communicate with clients

Clock1 hour
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this course, learners will learn how to use Facebook to promote their small business. They will learn how to create a personal profile, as well as a business page, how to proactively engage with their target audience by sharing pictures and other information, how to schedule their content, publish ads, and analyze their progress. This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

Social Media MarketingSmall Business Marketing

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Setting up a personal Facebook page

  2. Creating a Facebook business page

  3. Understanding the business page features

  4. Publishing and promoting content

  5. Contacting clients via messenger

  6. Analyzing your reach

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Reviews

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Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.