Small Business Marketing Using YouTube

60 ratings
Offered By
Coursera Project Network
2,280 already enrolled
In this Free Guided Project, you will:

How to create a YouTube channel

How to use YouTube to promote your small business

Showcase this hands-on experience in an interview

Clock1 hour
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this 1-hour long project-based course, you will learn how to use YouTube to promote your small business, how to create a YouTube channel, how to customize your channel to attract the right audience, how to post videos, how to collaborate with other channels to improve client reach, how to interact with clients, and how to use YouTube analytics. This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.


A basic knowledge of social media platforms (especially YouTube  is preferred, but not required.

Skills you will develop

Uploading videos to YouTubeUsing Creator StudioCreating a YouTube channelUsing the Analytics tool

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Create a YouTube channel

  2. Customize your YouTube channel

  3. Post videos

  4. Increase your reach

  5. Interact with customers

  6. Use the Analytics feature

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step



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Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.