Building a Business Presence With Facebook Marketing

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In this Free Guided Project, you will:

Set up a Facebook Business Page and learn to post content

Promote successful posts to effectively grow your audience and promote your business

Showcase this hands-on experience in an interview

1.5 hours
Beginner-friendly
No download needed
Split-screen video
English
Desktop only

By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.

Requirements

Familiarity with Facebook, Google slides, and Google docs.

Skills you will develop

  • Social Media Marketing

  • Marketing

  • Facebook

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Set up a business page on Facebook to establish your company on Facebook

  2. Learn how to Navigate your Facebook account including setting up advertisements

  3. Learn how to post content to promote your page

  4. Learn how to boost a post to gain more attention

  5. Learn how to engage with Facebook users

  6. Grow your audience on Facebook

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Instructor

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Frequently asked questions

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.

More questions? Visit the Learner Help Center.