By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.
Building a Business Presence With Facebook Marketing
Building a Business Presence With Facebook Marketing
Instructor: Kathleen Bergner
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Learn, practice, and apply job-ready skills with expert guidance
4.6
(1,191 reviews)
Beginner level
Recommended experience
1.5 hours
Learn at your own pace
Hands-on learning
What you'll learn
Set up a Facebook Business Page and learn to post content
Promote successful posts to effectively grow your audience and promote your business
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
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Learn, practice, and apply job-ready skills in less than 2 hours
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Set up a business page on Facebook to establish your company on Facebook
Learn how to Navigate your Facebook account including setting up advertisements
Learn how to post content to promote your page
Learn how to boost a post to gain more attention
Learn how to engage with Facebook users
Grow your audience on Facebook
Recommended experience
Familiarity with Facebook, Google slides, and Google docs.
9 project images
Instructor
Instructor ratings
4.6 (147 ratings)Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Learner reviews
4.6
1,191 reviews
- 5 stars
71.38%
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19.66%
- 3 stars
4.93%
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1.67%
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Showing 3 of 1191
JS
4
Reviewed on Jan 22, 2022
I found this both easy to follow along with and practicle for anyone looking at trying something new. The Facebook platform is one the first and easiest to use for a beginner
J
5
Reviewed on Nov 2, 2020
I have got the skill I wanted for my Facebook page. Thank you Coursera and DOST PHilippines. Thank you, Maam Kathleen Bergner for imparting your knowledge.
KK
5
Reviewed on Jan 31, 2022
Thank you very much to sharing wonderful and helpful knowledge for the Facebook Marketing.
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Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
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