Set up a Facebook Business Page and learn to post content
Promote successful posts to effectively grow your audience and promote your business
Showcase this hands-on experience in an interview
By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.
Familiarity with Facebook, Google slides, and Google docs.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Set up a business page on Facebook to establish your company on Facebook
Learn how to Navigate your Facebook account including setting up advertisements
Learn how to post content to promote your page
Learn how to boost a post to gain more attention
Learn how to engage with Facebook users
Grow your audience on Facebook
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
This is the perfect Project Course for people who will start to make their own Facebook Page, detailed and instructions were very clear. From zero to something! Great Job!
I have got the skill I wanted for my Facebook page. Thank you Coursera and DOST PHilippines. Thank you, Maam Kathleen Bergner for imparting your knowledge.
Amazing Course. Learned a lot about a business account with Facebook marketing. The instructor explained it very well it was Understandable.Thank You
This guided project is really helpful when setting up a Facebook Business Page. It also provides a bit of knowledge in managing it.
Are Guided Projects available on desktop and mobile?
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Who are the instructors for Guided Projects?
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
Can I download the work from my Guided Project after I complete it?
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
How much experience do I need to do this Guided Project?
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Can I complete this Guided Project right through my web browser, instead of installing special software?
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
What is the learning experience like with Guided Projects?
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
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