Building a Business Presence With Facebook Marketing

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Coursera Project Network
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In this Guided Project, you will:

Set up a Facebook Business Page and learn to post content

Promote successful posts to effectively grow your audience and promote your business

Clock1.5 hours
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.

Skills you will develop

Social Media MarketingMarketingFacebook

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Set up a business page on Facebook to establish your company on Facebook

  2. Learn how to Navigate your Facebook account including setting up advertisements

  3. Learn how to post content to promote your page

  4. Learn how to boost a post to gain more attention

  5. Learn how to engage with Facebook users

  6. Grow your audience on Facebook

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step



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