Identify the customers and their problems which the current providers in the market have not addressed
Differentiate yourself in the marketplace by offering your customers better solutions than the existing ones
Determine your performance as you pivot and iterate with the canvas to derive ideal business model
By the end of this guided project, you will be able to use the Lean Canvas to test your startup business model hypothesis, and validate the key assumptions. The Lean Canvas serves as a tactical planning tool to guide entrepreneurs in navigating their way from ideation to building a successful business. The Lean Canvas is created especially for entrepreneurs to make it easier for the founders to work their way around the most critical aspects of starting a business. These steps range from identifying the customers and their problems, to designing a unique value propulsion that focuses on the solution; from there to mapping out channels to reach the customers, to pinpointing key performance metrics; then to analyzing the revenue streams and cost structure; and finally, to striving for unfair advantage. For us to practically demonstrate how the model works, we will use a spreadsheet to analyze a startup Social Venture. Examples from the case study would empower you to use the model to analyze your startup idea or any other company of your choice. Lean Canvas is entrepreneur-focused, but equally useful for everyone involved in introducing a new product or idea to the market. At the end of the project, you will be able to use the Lean Canvas to brainstorm possible business models, prioritize where to start, and track ongoing learning.
Leadership
Innovation
Business Strategy
Entrepreneurship
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Task 1: Introduction: By the end of this task, you will explain the Lean Canvas
Task 2: Problem: By the end of this task, you will articulate problems of the customer
Task 3: Customer Segment: By the end of this task, you will determine the customer segment
Task 4: Unique Value Proposition: By the end of this task, you will propose your values
Task 5: Solution and Channels: By the end of this task, you will state the solution and the channels
Task 6: Revenue and Cost: By the end of this task, you will enumerate the revenue streams and the cost structure
Task 7: Metrics and Advantage: By the end of this task, you will determine the key matrices and the unfair advantage
Task 8: Iteration: By the end of this task, you will innovate with the canvas
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
Guided Projects are not eligible for refunds. See our full refund policy.
Financial aid is not available for Guided Projects.
Auditing is not available for Guided Projects.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
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