Unsupervised Machine Learning for Customer Market Segmentation
322 ratings

10,973 already enrolled
Understand how to leverage the power of machine learning to transform marketing departments and perform customer segmentation
Compile and fit unsupervised machine learning models such as PCA and K-Means to training data.
Understand the theory and intuition behind Principal Component Analysis (PCA) and k-means clustering machine learning algorithm
Learn how to obtain the optimal number of clusters using the elbow method