Unsupervised Machine Learning for Customer Market Segmentation

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In this Guided Project, you will:

Understand how to leverage the power of machine learning to transform marketing departments and perform customer segmentation

Compile and fit unsupervised machine learning models such as PCA and K-Means to training data.

Understand the theory and intuition behind Principal Component Analysis (PCA) and k-means clustering machine learning algorithm

Learn how to obtain the optimal number of clusters using the elbow method

1 hour
Beginner
No download needed
Split-screen video
English
Desktop only

In this hands-on guided project, we will train unsupervised machine learning algorithms to perform customer market segmentation. Market segmentation is crucial for marketers since it enables them to launch targeted ad marketing campaigns that are tailored to customer's specific needs. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

  • Artificial Intelligence (AI)

  • Machine Learning

  • clustering

  • Python Programming

  • unsupervised machine learning

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Understand the problem statement and business case

  2. Import libraries and datasets

  3. Visualize and explore datasets

  4. Understand the theory and intuition behind k-means clustering machine learning algorithm

  5. Learn how to obtain the optimal number of clusters using the elbow method

  6. Use Scikit-Learn library to find the optimal number of clusters using elbow method

  7. Apply k-means using Scikit-Learn to perform customer segmentation

  8. Apply Principal Component Analysis (PCA) technique to perform dimensionality reduction and data visualization

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Instructor

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Frequently Asked Questions

By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

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Financial aid is not available for Guided Projects.

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At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.

More questions? Visit the Learner Help Center.

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