Unsupervised Machine Learning for Customer Market Segmentation

4.8
stars
221 ratings
Offered By
Coursera Project Network
8,064 already enrolled
In this Guided Project, you will:

Understand how to leverage the power of machine learning to transform marketing departments and perform customer segmentation

Compile and fit unsupervised machine learning models such as PCA and K-Means to training data.

Understand the theory and intuition behind Principal Component Analysis (PCA) and k-means clustering machine learning algorithm

Learn how to obtain the optimal number of clusters using the elbow method

Clock2 hours
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this hands-on guided project, we will train unsupervised machine learning algorithms to perform customer market segmentation. Market segmentation is crucial for marketers since it enables them to launch targeted ad marketing campaigns that are tailored to customer's specific needs. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

Artificial Intelligence (AI)Machine LearningclusteringPython Programmingunsupervised machine learning

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Understand the problem statement and business case

  2. Import libraries and datasets

  3. Visualize and explore datasets

  4. Understand the theory and intuition behind k-means clustering machine learning algorithm

  5. Learn how to obtain the optimal number of clusters using the elbow method

  6. Use Scikit-Learn library to find the optimal number of clusters using elbow method

  7. Apply k-means using Scikit-Learn to perform customer segmentation

  8. Apply Principal Component Analysis (PCA) technique to perform dimensionality reduction and data visualization

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Instructor

Reviews

TOP REVIEWS FROM UNSUPERVISED MACHINE LEARNING FOR CUSTOMER MARKET SEGMENTATION

View all reviews

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.