By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights.
Measure a Marketing Strategy using Facebook Insights
Measure a Marketing Strategy using Facebook Insights
Instructor: Kristin Walker
3,796 already enrolled
Included with 
Learn, practice, and apply job-ready skills with expert guidance
4.7
(42 reviews)
Beginner level
Recommended experience
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Understand tactics to improve a Facebook Marketing Strategy.
Understand how to use Facebook Insights and where to find them.
Understand how to read Facebook Insights, and shift marketing efforts accordingly.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Understand the benefits of incorporating Facebook into your overall corporate communications plan and set up your Facebook Business Page.
Understand how to Access Facebook Insights and develop an understanding of how Facebook Insights can work to your advantage.
Differentiate Facebook Page Insights from Audience Insights.
Develop Facebook marketing strategies that strategically influence Page Insights.
Understand how to read the data from Insights.
Recommended experience
None.
5 project images
Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.7
42 reviews
- 5 stars
78.57%
- 4 stars
16.66%
- 3 stars
4.76%
- 2 stars
0%
- 1 star
0%
Showing 3 of 42
E
5
Reviewed on May 15, 2023
Great quality and easy to understand and to get the hang of rather fast! Thanks Coursea.
You might also like
University of Colorado Boulder
Coursera Project Network
IE Business School
Coursera Project Network
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.