Measure a Marketing Strategy using Facebook Insights

4.6
stars

15 ratings

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In this Free Guided Project, you will:

Understand tactics to improve a Facebook Marketing Strategy.

Understand how to use Facebook Insights and where to find them.

Understand how to read Facebook Insights, and shift marketing efforts accordingly.

Showcase this hands-on experience in an interview

2 hours
Beginner-friendly
No download needed
Split-screen video
English
Desktop only

By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights. We will take an in-depth look at how to incorporate marketing strategies that will more likely enhance overall analytics, and learners will develop a deeper understanding of how to use Facebook Insights to track and measure strategic marketing efforts. Having this knowledge, allows Facebook users to more easily adapt and update strategies according to Insight results to get the most out of their Facebook strategy. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Requirements

None.

Skills you will develop

  • Marketing

  • Research

  • strategy

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Understand the benefits of incorporating Facebook into your overall corporate communications plan and set up your Facebook Business Page.

  2. Understand how to Access Facebook Insights and develop an understanding of how Facebook Insights can work to your advantage.

  3. Differentiate Facebook Page Insights from Audience Insights.

  4. Develop Facebook marketing strategies that strategically influence Page Insights.

  5. Understand how to read the data from Insights.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Reviews

TOP REVIEWS FROM MEASURE A MARKETING STRATEGY USING FACEBOOK INSIGHTS

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Frequently Asked Questions

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.