Coursera Project Network
Measure a Marketing Strategy using Facebook Insights
Coursera Project Network

Measure a Marketing Strategy using Facebook Insights

Taught in English

Kristin Walker

Instructor: Kristin Walker

3,130 already enrolled

Included with Coursera Plus

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

2 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.7

(35 reviews)

What you'll learn

  • Understand tactics to improve a Facebook Marketing Strategy.

  • Understand how to use Facebook Insights and where to find them.

  • Understand how to read Facebook Insights, and shift marketing efforts accordingly.

Skills you'll practice

Details to know

Shareable certificate

Add to your LinkedIn profile

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level

Recommended experience

2 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.7

(35 reviews)

See how employees at top companies are mastering in-demand skills

Placeholder

Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
Placeholder

About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Understand the benefits of incorporating Facebook into your overall corporate communications plan and set up your Facebook Business Page.

  2. Understand how to Access Facebook Insights and develop an understanding of how Facebook Insights can work to your advantage.

  3. Differentiate Facebook Page Insights from Audience Insights.

  4. Develop Facebook marketing strategies that strategically influence Page Insights.

  5. Understand how to read the data from Insights.

Recommended experience

None.

5 project images

Instructor

Kristin Walker
Coursera Project Network
7 Courses7,849 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 35

4.7

35 reviews

  • 5 stars

    80%

  • 4 stars

    14.28%

  • 3 stars

    5.71%

  • 2 stars

    0%

  • 1 star

    0%

E
5

Reviewed on May 15, 2023

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions