Validating Your Business Model with Innovator’s Canvas

Offered By
Coursera Project Network
In this Guided Project, you will:

Analyze each of the six-building block to better understand how the components of the model interacts

Identify the customer problems and the solution you want to provide that is better than the existing offerings

Test your assumptions in the marketplace to either validate or invalidate your business model

Clock2 Hours
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this guided project, you will be able to use the Innovator’s Canvas to test your startup business model hypothesis. The Innovator’s Canvas is a business model validation tool that help entrepreneurs to test their business idea assumptions. The Canvas is divided into six major components: customer/problem, solution, channel, support structure, economic model, and market environment. The goal of the Canvas is not just to provide an analytical tool, but to provide a systematic process by which business models can be documented, tested and iteratively created until you have achieved either fast/cheap failure or success For us to practically demonstrate how the model works, we will use a spreadsheet to analyze a startup Social Venture. Examples from the case study would empower you to use the model to analyze your startup idea or any other company of your choice. The Innovator’s Canvas is entrepreneur-focused, but equally useful for everyone involved in introducing a new product or idea to the market. At the end of the project, you will be able to use the Canvas to brainstorm possible business models, prioritize where to start, and track ongoing learning

Skills you will develop

LeadershipInnovationBusiness StrategyEntrepreneurship

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Task 1: Introduction: By the end of this task, you will explain the Innovator’s Canvas

  2. Task 2: Customer/ Problem: By the end of this task, you will determine the customers and their problems

  3. Task 3: Solution: By the end of this task, you will provide solution to the problems of the customer

  4. Task 4: Channel: By the end of this task, you will articulate the channel to reach your customer

  5. Task 5: Support Structure: By the end of this task, you will determine your support structure

  6. Task 6: Economic Model: By the end of this task, you will compute your economic parameters

  7. Task 7: Market Environment: By the end of this task, you will determine your market environment

  8. Task 8: Iteration: By the end of this task, you will innovate with the model

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

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