About this Specialization

12,494 recent views
Learner Career Outcomes
81%
Started a new career after completing this specialization.
50%
Got a pay increase or promotion.

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 8 months to complete

Suggested 5 hours/week

Spanish

Subtitles: Spanish

Skills you will gain

AnalyticsSocial MediaMarketingDigital Marketing
Learner Career Outcomes
81%
Started a new career after completing this specialization.
50%
Got a pay increase or promotion.

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 8 months to complete

Suggested 5 hours/week

Spanish

Subtitles: Spanish

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 5 Courses in this Specialization

Course1

Course 1

Pilares de Marketing Digital

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Course2

Course 2

Estrategias de Redes Sociales

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Course3

Course 3

Publicidad Digital con Google AdWords

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Course4

Course 4

Compra programática de medios: Publicidad online en tiempo real

Instructors

Image of instructor, Francisco Albarello

Francisco Albarello  

Phd. en Comunicación
Facultad de Comunicación
17,272 Learners
1 Course
Image of instructor, Andrés Mociulsky

Andrés Mociulsky 

Lic. en Economía Empresarial
Facultad de Comunicación
2,391 Learners
1 Course
Image of instructor, Pablo Grimoldi

Pablo Grimoldi 

Lic. en Comunicación Social
Facultad de Comunicación
10,042 Learners
1 Course
Image of instructor, Pablo Croci

Pablo Croci 

Lic. en Artes - Periodismo
Facultad de Comunicación
13,504 Learners
1 Course
Image of instructor, Sebastián Camiser

Sebastián Camiser 

Master en Dirección Estratégica y Gestión de la Innovación
Facultad de Comunicación
174 Learners
1 Course
Image of instructor, Sebastián Camiser

Sebastián Camiser 

Master en Dirección Estratégica y Gestión de la Innovación
Facultad de Comunicación
17,272 Learners
1 Course

Offered by

Universidad Austral logo

Universidad Austral

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • La especialización está pensada para realizarse a lo largo de cuatro meses desde el inicio del primer curso.

  • No necesitas conocimientos profundos sobre este tema.

  • Te recomendamos comenzar por el curso llamado: Pilares del Marketing Digital. Luego, puedes elegir el siguiente curso según tus intereses. No es necesario hacerlos en un orden específico.

  • Puedes acceder al certificado que ofrece Coursera y La Universidad Austral. Además, puedes averiguar en la página web de la Universidad, la acreditación del mismo en otras propuestas de formación académica. Para ello, accede a http://www.austral.edu.ar/

  • Luego de finalizar la especialización, estarás capacitado para:

    + Comprender de un modo teórico-práctico las herramientas que son usadas hoy en día por las principales empresas del mundo, para planificar, implementar y monitorear sus estrategias de Marketing Digital.

    + Coordinar proyectos integrales de Marketing Digital

    + Seguir las principales tendencias de la industria desde una mirada crítica y de aplicación práctica

    + Aplicar las principales herramientas a un emprendimiento o empresa

    + Generar una relación fructífera con Agencias Especializadas

    + Aplicar a posiciones relacionadas con el Marketing Digital l

More questions? Visit the Learner Help Center.