About this Specialization

Esta especialización, te permitirá comprender de un modo teórico-práctico las herramientas que son usadas hoy en día por las principales empresas del mundo, para planificar, implementar y monitorear sus estrategias de Marketing Digital.

Al finalizar la cursada, serás capaz de:

+Coordinar proyectos integrales de Marketing Digital

+Seguir las principales tendencias de la industria desde una mirada crítica y de aplicación práctica

+Aplicar las principales herramientas a un emprendimiento o empresa

+Generar una relación fructífera con Agencias Especializadas

+Aplicar a posiciones relacionadas con el Marketing Digital

Como evidencia de tus aprendizajes, y siendo la consigna final de la especialización, crearas un Proyecto Final práctico integrador aplicado a una empresa conocida o un emprendimiento futuro, que englobe todos los temas aprendidos durante los cursos.

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 7 months to complete

Suggested 4 hours/week

Spanish

Subtitles: Spanish...

Skills you will gain

AnalyticsSocial MediaMarketingDigital Marketing

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 7 months to complete

Suggested 4 hours/week

Spanish

Subtitles: Spanish...

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

Instructors

Frequently Asked Questions

What is the refund policy?
Can I just enroll in a single course?
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Is financial aid available?
Can I take the course for free?
Is this course really 100% online? Do I need to attend any classes in person?
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Will I earn university credit for completing the Specialization?
This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
How long does it take to complete the Specialization?
La especialización está pensada para realizarse a lo largo de cuatro meses desde el inicio del primer curso.
What background knowledge is necessary?
No necesitas conocimientos profundos sobre este tema.
Do I need to take the courses in a specific order?
Te recomendamos comenzar por el curso llamado: Pilares del Marketing Digital. Luego, puedes elegir el siguiente curso según tus intereses. No es necesario hacerlos en un orden específico.
What will I be able to do upon completing the Specialization?
Luego de finalizar la especialización, estarás capacitado para:
+ Comprender de un modo teórico-práctico las herramientas que son usadas hoy en día por las principales empresas del mundo, para planificar, implementar y monitorear sus estrategias de Marketing Digital.
+ Coordinar proyectos integrales de Marketing Digital
+ Seguir las principales tendencias de la industria desde una mirada crítica y de aplicación práctica
+ Aplicar las principales herramientas a un emprendimiento o empresa
+ Generar una relación fructífera con Agencias Especializadas
+ Aplicar a posiciones relacionadas con el Marketing Digital l

More questions? Visit the Learner Help Center.

Marketing Digital Specialization