本专业化课程可作为商务英语导论，你将学到各项主题沟通，例如管理、财务和营销。你也将会写提案、执行摘要和营销数据。你也会学到所需的语言结构来召开会议、达到销售目标、以及和其他企业交易谈判。在总体计划案，你将用英文来应用这些技能来沟通和发表新产品，并确认商务执行部门使用多样化的语言能力工具，可实际运用在商务情境和各种的实用状况。
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
商务英语课程 Business English Specialization
习得商务英语沟通技巧. 发展你的事业及提升技能
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How the Specialization Works
Take Courses
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Hands-on Project
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
There are 4 Courses in this Specialization
Course1
商务英语课程:管理与领导力英语 Management & Leadership
4.9
10 ratings
在你的职业生涯中，你是需使用英文的商务执行主管或是经理吗 ? 那么你知道要有良好的商务英文沟通能力是需要有专注力、字汇和运用特定的语言语法。在本课程中，你将跟着刚升迁的经理来了解她如何建立和领导出成功的团队。同时，你会将用英文来练习沟通的语言和方式，并用于以下的需求情况:
● 以诚信和尊重来召聘和训练专业的团队共同合作
● 管理及参与有条理的会议
● 召开有效率的电话会议
● 书写专业也易懂的电子邮件
本课程的活动将提供机会来分享你的经验和接收来自全世界其他专业商务人士的回馈。
Are you a business executive or a manager who uses English in your career? Then you know that good business communication in English requires focus, vocabulary, and specific linguistic structures. In this course, you will follow along a recently promoted manager as she builds and leads her team to success. Together, you will practice the language and styles of communication needed in English for:
• Recruiting and training a professional team to work together with integrity and respect
• Managing and participating in well-organized meetings
• Making telephone conferences more efficient
• Writing professional emails that are easy to read
The activities in this course will give you the opportunity to share your experience and receive immediate feedback from other business professionals around the world.
Course2
商务英语课程:财经英语 Finance & Economics
你在财务领域工作或是和财务专业人员常互动吗 ? 在你的职业生涯，你需说、写或是听得懂英文吗? 跟着本课程真实情境的人物，你会看到他们试着解决一般的商务情况，你会从你的成功和失败的经验中学习，并批判式的思考你沟通方式的抉择。在上完本课程后，你将能够读写电子邮件，报告，以及使用财务和经济的一般用语给予有效的简报。在压力之下，清楚地沟通、利用最近所学的策略，并对于你的商务沟通技巧的有效性，立即得到其他全世界财务专业人士的回馈! 获得你所想要的和全球的经理所期待的英语沟通能力。
Do you work in finance or interact with finance professionals? Is it necessary to speak, write or understand English in your career? Follow the authentic characters in this course as they work through common business situations in finance and economics. Learn from your successes and failure, and think critically about your own communication options. After taking this course, you will be able to read and create efficient e-mails, reports, and impactful presentations with words and phrases commonly used in finance and economics. Communicate clearly under pressure utilizing recently learned strategies, and obtain immediate feedback about the efficiency of your business communication skills in English from other finance professionals around the world! Gain the English communication skills that you desire and that global managers expect.
Course3
商务英语课程:市场与营销英语 Marketing & Sales
如果你在营销、销售或是广告部工作，你已经知道有效率的沟通是必要的。当你要用英文并用说服他人的方式来表达你的想法，这可能会是很困难的。在本课程，你和全球的成功专业人士加入学习行列时，你将学到有效地使用英文。当你随着在营销部工作的真实情境的人物，看着他们努力地提升他们的沟通技巧，同时你也会提高你的能力。从你的成功和失败的经验中学习，反省你自己的沟通方式、优点和需改进的方面。上完本课程后，你将能够:
● 透过有效率的电子邮件、报告和有说服力的简报来表达你的想法
● 学习有关市场调查研究、品牌建立，直接营销和广告费用等字汇和用语
● 对于你商务英语沟通能力的效率，立即获得全世界的销售和营销专业人士的回馈
● 成为提升商务英语沟通能力全球商务专业人士社群的一份子
If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
● Express your ideas through efficient emails, reports and persuasive presentations
● Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc.
● Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world
● Become part of a global community of business professionals who are developing their English communication skills
Course4
总计划案 Final Project
对于国际工作环境不熟悉的商务专业人士，普遍需要的能力是能写发表新产品的行动方案。在这工作实务，有一人必须和公司内的各不同的部门沟通，包括财务和营销部。在这总计划案，你将写一份发表新产品的行动方案。这计划将包含:
● 项目现况报告
● 营销活动
● 项目的基本预算分析报告
● 对管理阶层做项目阶段简报
这项目将提供机会让你应用本课程你所学的英语技能，提升你目前工作所要求的有用文件，或是用一份文件来当作范例，可呈现出你的新能力和技能。
A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
· A project status report
· A copy of the marketing campaign
· A basic budget analysis for the project
· A short presentation for upper management with details on the project’s status
This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.
Instructors
Wanda Huber
International EducatorArizona State University Global Launch
Andrea Mürau Haraway
International EducatorArizona State University, Global Launch
Jenny Young
International EducatorArizona State University Global Launch
Beatriz Fuentes-Anderson
International EducatorArizona State University Global Launch
About Arizona State University
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
Frequently Asked Questions
What is the refund policy?
Can I just enroll in a single course?
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Is financial aid available?
Can I take the course for free?
Is this course really 100% online? Do I need to attend any classes in person?
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Will I earn university credit for completing the Specialization?
This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
需多久时间完成商务专业化英语课程?
时间不一，取决于课程何时开课，但多数学生能够在六个月内完成。
需要什么样的背景知识?
这门课程是针对母语为中文的专业人士和商务行政主管具有中级英文程度的而设计。这表示你能够用英语做基本的交谈，你能读、理解、和书写简易的电子邮件，你也能够听得懂一些新闻英文。更切确的是，托福网络测验或雅思英语检定考试分数可以测出你的语言能力；雅思考试成绩达到最低4分，或是托福网络测验成绩31分以上，代表你有中级的英文能力。(无需达到这些考试分数来修这门课，这分数对学习者来说是个参考指针。)
我应该按照特定的顺序修课吗?
你没有必要依照课程所出现的顺序来修课，但在整个专业化课程，“领导力与管理英语课程”是个好的入门课程。
我能够从我的大学获得专业化商务英语课程的学分吗?
虽然某些大学可能会接受这些学分，但 Coursera课程和证书并不等于大学的学分。详情请洽询你的学术机构。
完成专业化商务英语课程后，我将能够运用在什么方面?
你会使用现行的术语，读写商务沟通的相关信息。
你会熟悉目前在领导力、管理、市场营销和财务方面所使用的单字。
你会书写各种商务主题，包括社群媒体营销、商务计划案，电子邮件、执行报告摘要、以及会议纪录。
你会在商务会议、专业简报、或是产品的推销等场合，运用有效的沟通技巧。再者，你会使用非正式的交谈、协商、说服、交际、专业简报等常用的语言架构。
专业化课程多久开课一次?
每门课程每个月开课一次。
退费的规定?
付完款项后的最多两周你会收到全额退费。你可以在这里看到英文条款。
More questions? Visit the Learner Help Center.
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