HubSpot Academy
Strategic Customer Relationship Management & Sales Technique Specialization
HubSpot Academy

Strategic Customer Relationship Management & Sales Technique Specialization

Leading People and Teams Specialization. Launch your career in inbound sales. Go from beginner to job ready in about (time frame) and earn a Specialization certification from HubSpot. No experience needed to get started.

Taught in English

Rachel Sheldon
Tiphaine Amblard
Kyle Jepson

Instructors: Rachel Sheldon

Included with Coursera Plus

Specialization - 5 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

3 months at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop a marketing-driven sales enablement strategy

  • Generate and manage leads with the HubSpot CRM and Sales Hub tools

  • Organize, visualize, and report on sales data with HubSpot’s CRM

Details to know

Shareable certificate

Add to your LinkedIn profile

Specialization - 5 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

3 months at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from HubSpot Academy
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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Specialization - 5 course series

Sales Enablement

Course 127 hours

What you'll learn

  • How to manage for sales enablement through alignment of the sales and marketing teams

  • Strategies for making connections with your buyers

  • How to enable continued customer success, even after the sale

Inbound Sales

Course 220 hours

What you'll learn

  • How to develop an inbound sales strategy that uses social selling

  • How to identify and connect with inbound leads using an outreach sequence

  • How to create a personalized sales presentation that answers your prospects’ questions and motivates them to move forward with buying

Lead Management with HubSpot

Course 321 hours

What you'll learn

  • How to create an effective lead management strategy and workflow

  • Lead segmentation, qualification, and nurturing within HubSpot

  • How to track lead managemetn results and report them in a dashboard

Sales Reporting with HubSpot

Course 417 hours

What you'll learn

  • How to audit, clean, and organize your data with HubSpot’s CRM platform

  • Identify and analyze key metrics for sales effectiveness and customer service success according to your business goals

  • How to create custom reports on the HubSpot dashboard with compelling data visualizations

What you'll learn

  • How to create an effective and efficient sales process

  • How to develop a sales team hiring strategy

  • How to implement an effective sales team onboarding program

Instructors

Rachel Sheldon
HubSpot Academy
8 Courses2,320 learners
Tiphaine Amblard
HubSpot Academy
8 Courses6,791 learners

Offered by

HubSpot Academy

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