IESE Business School

Analysis of Business Problems

Carlos García Pont

Instructor: Carlos García Pont

15,113 already enrolled

Included withCoursera Plus

Gain insight into a topic and learn the fundamentals.
4.7

(139 reviews)

9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.7

(139 reviews)

9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

Details to know

Earn a career certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Foundations of Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 5 modules in this course

Welcome! Before you start today's videos, please have a look at the syllabus. In this first session, I’ll introduce you to IESE’s six-step Analysis of Business Problems (ABP) methodology. This methodology is a very useful tool to help managers in their principal responsibility: making decisions. Because most business problems involve financial, technical and human issues, they are by nature complex. No matter how much thought you put into it, there is no “correct solution” and certainly no guarantee that your decision will yield the desired outcomes. Learning this six-step methodology is therefore a great help to many mangers as they take on their decision-making challenges, such as the one that GAS GAS faces. Objectives: To give learners a relevant and effective tool to make managerial decisions.

What's included

12 videos4 readings1 peer review1 discussion prompt

Now that you understand a bit of the history of GAS GAS, it’s time to analyze the situation from a marketing perspective. The decision to manufacture bikes for KTM will undoubtedly have an impact on consumers, branding, pricing and channels. Will that impact be positive or negative? Are the risks worth the long-term benefit? What should the CEO take into consideration when making a decision? By the end of the session you should have enough information to advise Ramon Puente about the relevant marketing issues. Objective: To apply the marketing concepts acquired in Marketing: Understanding Your Customers in order to evaluate and make a decision about GAS GAS.

What's included

4 videos1 reading1 peer review1 discussion prompt

In this session, we will evaluate GAS GAS’ history and current situation and discuss the potential financial effect of partnering with KTM. After looking at some of the concepts we discussed in Module 3 - need of funds for operations (NFO), working capital (WC), sustainable growth and more – the learner will be able to understand how the financial outlook will influence the ultimate decision. Objective: To apply the financial concepts acquired in Operational Finance: Building a Robust Business in order evaluate the GAS GAS problem from a financial perspective.

What's included

5 videos1 reading1 peer review1 discussion prompt

All business decisions have a direct impact on people. So that the board makes the best decision possible, it is important to examine whether they have the most effective tools at their disposal from an Organization Behavior perspective. Who are the people on the board and how well do they work together as a team? Whatever they decide will affect GAS GAS employees. This is a critical consideration for leadership to take into account as they weigh the financial and marketing issues you have already discussed. Objective: To apply the organizational behavior concepts acquired in Organizational Behavior: Managing People in order to evaluate and help Ramon Puente make a decision about GAS GAS.

What's included

5 videos1 reading1 peer review1 discussion prompt

What's included

1 video1 peer review

Instructor

Instructor ratings
4.8 (26 ratings)
Carlos García Pont
IESE Business School
2 Courses21,102 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 139

4.7

139 reviews

  • 5 stars

    77.85%

  • 4 stars

    16.42%

  • 3 stars

    3.57%

  • 2 stars

    1.42%

  • 1 star

    0.71%

S
4

Reviewed on Jul 27, 2020

JR
5

Reviewed on Sep 18, 2020

MM
5

Reviewed on Sep 4, 2020

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions