IE Business School

Brand and Product Management

108,237 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

(2,614 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 12 hours
Learn at your own pace
95%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(2,614 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 12 hours
Learn at your own pace
95%
Most learners liked this course

What you'll learn

  • Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.

  • Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.

  • Describe the customer experience journey to identify, define, and implement key brand touchpoints.

  • Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.

Details to know

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Assessments

6 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Marketing Mix Implementation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 6 modules in this course

At the end of this module, you will be able to demonstrate understanding of the product strategy concepts and develop the factual support to define your product strategy.

What's included

8 videos2 readings1 assignment1 peer review1 discussion prompt

At the end of this module, you will be able to describe the different elements of a brand strategy and formulate a winning brand strategy.

What's included

8 videos2 readings1 assignment1 peer review1 discussion prompt

At the end of this module, you will be able to define how to name your brand and explain how to develop a system to incorporate future products and brands.

What's included

10 videos1 reading1 assignment

At the end of this module, you will be able to map your brand portfolio to maximize its value to support growth.

What's included

6 videos1 reading1 assignment

At the end of this module, you will be able to define and describe the customer experience journey for your brand.

What's included

7 videos1 reading1 assignment

At the end of this module, you will be able to explain and apply the process to “embed” a brand internally within the organization.

What's included

7 videos1 assignment

Instructor

Instructor ratings
4.7 (492 ratings)
Luis Rodriguez Baptista
IE Business School
2 Courses128,265 learners

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Learner reviews

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4.7

2,614 reviews

  • 5 stars

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    3.02%

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    0.76%

RG
4

Reviewed on Apr 8, 2020

AR
5

Reviewed on May 12, 2020

MA
4

Reviewed on Jan 28, 2022

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