Meta

Marketing Analytics Foundation

This course is part of multiple programs.

Anke Audenaert

Instructor: Anke Audenaert

83,867 already enrolled

Included withCoursera Plus

Gain insight into a topic and learn the fundamentals.
4.8

(1,960 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 11 hours
Learn at your own pace
98%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.8

(1,960 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 11 hours
Learn at your own pace
98%
Most learners liked this course

What you'll learn

  • How data and its measurement inform a marketing action

  • Basic principles of marketing

  • How data is collected and the regulations around its collection

Details to know

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Add to your LinkedIn profile

Assessments

18 assignments

Taught in English

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Build your subject-matter expertise

This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
  • Learn new concepts from industry experts
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  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.

What's included

16 videos5 readings3 assignments

In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.

What's included

15 videos2 readings3 assignments

This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.

What's included

12 videos4 readings9 assignments

In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.

What's included

11 videos2 readings3 assignments1 discussion prompt

Instructor

Instructor ratings
4.9 (680 ratings)
Anke Audenaert
Meta
39 Courses726,921 learners

Offered by

Meta

Recommended if you're interested in Marketing

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Learner reviews

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4.8

1,960 reviews

  • 5 stars

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    13.66%

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AH
5

Reviewed on Oct 17, 2022

AM
5

Reviewed on Apr 11, 2022

OA
5

Reviewed on Aug 27, 2022

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Frequently asked questions