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  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: New
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    Starweaver

    Strategic Leadership in Hospitality

    Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Social Media Marketing, Cost Control, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)

    4.4
    Rating, 4.4 out of 5 stars
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    108 reviews

    Intermediate · Specialization · 3 - 6 Months

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    IESE Business School

    Analysis of Business Problems

    Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding

    4.7
    Rating, 4.7 out of 5 stars
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    155 reviews

    Mixed · Course · 1 - 3 Months

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    Edureka

    Generative AI for Customer Experience Optimization

    Skills you'll gain: Customer experience improvement, Workflow Management, Process Design, Customer Service, Customer Support, Customer Engagement, Generative AI, Customer Communications Management, Emotional Intelligence, Customer Success Management, OpenAI, Salesforce, Customer Data Management, Customer Relationship Management, Artificial Intelligence, Customer Analysis, No-Code Development, De-escalation Techniques, Surveys, Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Michigan

    Survey Data Collection and Analytics

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Surveys, Survey Creation, Data Collection, Statistical Analysis, Interviewing Skills, Research Design, STATA (Software), R (Software), Data Integration, Data Validation, Data Ethics, Data Analysis, Stata, Data Quality, Statistical Modeling, Qualitative Research, Data Cleansing, R Programming

    4.4
    Rating, 4.4 out of 5 stars
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    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

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    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Financial Statement Analysis, Process Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Team Leadership, Strategic Marketing, Organizational Change, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    331 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Customer Analysis, Market Intelligence, Design Thinking, User Interface (UI) Design, Quality Assurance and Control, Product Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    297 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    University of Michigan

    Data Collection and Processing with Python

    Skills you'll gain: JSON, Data Processing, Web Scraping, Restful API, Data Manipulation, Application Programming Interface (API), Python Programming, Data Transformation, Data Structures, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
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    4K reviews

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Official Recoil Tutorial Code Along - React Web Development

    Skills you'll gain: User Interface (UI) Design, Web Applications, User Interface (UI), UI/UX Strategy, User Experience Design, Cascading Style Sheets (CSS)

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Unity Shader Programming: Create & Optimize

    Skills you'll gain: Unity Engine, Computer Graphics, Computer Graphic Techniques, Visualization (Computer Graphics), Augmented and Virtual Reality (AR/VR), Animations, Video Game Development, Performance Tuning, Image Quality, Debugging

    Mixed · Course · 1 - 3 Months

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    T

    The University of Sydney

    Design-Led Strategy: Design thinking for business strategy and entrepreneurship

    Skills you'll gain: Design Thinking, Innovation, Business Modeling, Product Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, Case Studies, User Feedback, Product Testing, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
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    1.3K reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Sales Excellence

    Skills you'll gain: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Customer Relationship Management, Sales Presentation, Lead Generation, Sales Presentations, Sales Strategy, B2B Sales, Inside Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, Customer Relationship Management (CRM) Software, Email Automation, Generative AI, ChatGPT, AI Personalization, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
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    442 reviews

    Intermediate · Specialization · 3 - 6 Months

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    AI CERTs

    From Blocks to Code: Bitcoin Developer Essentials

    Skills you'll gain: Blockchain, Threat Modeling, Application Deployment, Scripting, Cryptography, Cryptographic Protocols, Application Security, Scalability, Software Development, Payment Systems, FinTech, Secure Coding, Software Development Tools, Distributed Computing, Computer Programming, Transaction Processing, Emerging Technologies, Business Analysis, Market Dynamics, Finance

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Strategic Leadership in Hospitality: Starweaver
  • Analysis of Business Problems: IESE Business School
  • Generative AI for Customer Experience Optimization: Edureka
  • Survey Data Collection and Analytics: University of Michigan
  • Business Management Essentials: Illinois Tech
  • Microsoft AI Product Manager: Microsoft
  • Data Collection and Processing with Python: University of Michigan
  • Official Recoil Tutorial Code Along - React Web Development: Packt
  • Unity Shader Programming: Create & Optimize: EDUCBA
  • Design-Led Strategy: Design thinking for business strategy and entrepreneurship: The University of Sydney

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