Customer segmentation courses can help you learn demographic analysis, psychographic profiling, and behavioral segmentation strategies. You can build skills in data interpretation, targeted marketing, and customer journey mapping. Many courses introduce tools like Google Analytics and customer relationship management (CRM) software, that support analyzing customer data and implementing effective segmentation strategies.

University of Maryland, College Park
Skills you'll gain: Data Integration, Data Ethics, R Programming, Surveys, Informed Consent, Statistical Methods, Statistical Analysis, Sampling (Statistics), Regression Analysis, Statistical Modeling, Descriptive Statistics
Mixed · Course · 1 - 4 Weeks

Knowledge Accelerators
Skills you'll gain: Data Presentation, Pivot Tables And Charts, Data Entry, Productivity Software, Microsoft 365, Organizational Skills, Business Intelligence, Data Management, Data Manipulation, Record Keeping, Business Analytics, Productivity, Data Science, Customer Data Management, Financial Analysis, Project Management, Event Planning, Marketing Planning
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Azure Synapse Analytics, Data Warehousing, Power BI, Data Integration, Data Architecture, Data Visualization Software, Microsoft Azure, Apache Spark, Database Management, Data Pipelines, Performance Tuning, Data Processing, Data Security, Scalability
Beginner · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Product Strategy, Product Marketing, Product Management, Marketing Communications, Business Modeling, Strategic Marketing, Product Lifecycle Management, Price Negotiation, Market Dynamics, Customer experience strategy (CX), Value Propositions, Marketing Channel, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Pipelines, Dataflow, Google Cloud Platform, Extract, Transform, Load, Data Processing, Big Data, Data Integration, Serverless Computing, Apache Spark, Apache Hadoop, Data Transformation, Cloud Storage
Intermediate · Course · 1 - 3 Months
Kennesaw State University
Skills you'll gain: Marketing, MarTech, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Branding, Digital Media Strategy, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Data-Driven Decision-Making, Classification And Regression Tree (CART), Artificial Intelligence, Entrepreneurship, Data Analysis, Customer Analysis, New Business Development, Business Process Automation, Big Data, Machine Learning, Image Analysis, Agentic systems, Business Technologies, Machine Learning Algorithms, Virtual Environment, Natural Language Processing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Cucumber (Software), Behavior-Driven Development, Selenium (Software), Gherkin (Scripting Language), Test Automation, JUnit, Apache Maven, Test Case, Scenario Testing, Test Execution Engine, User Story, Java Programming, Maintainability
Intermediate · Course · 1 - 3 Months

Skills you'll gain: AWS SageMaker, Applied Machine Learning, Amazon Web Services, No-Code Development, Machine Learning, Supervised Learning, Predictive Modeling, Amazon S3, Artificial Intelligence and Machine Learning (AI/ML), Version Control, Data Validation, Data Cleansing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Persona Development, Social Media, Social Media Marketing, Social Media Campaigns, Customer Engagement, Social Media Strategy, Customer Insights, Target Audience, Marketing Materials
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Team Building, Collaborative Software, Team Oriented, Customer Insights, User Research, Design Thinking, Workflow Management, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours