• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Seamless Salesforce Integration

    Skills you'll gain: Salesforce Development, Salesforce, Systems Integration, Data Integration, Web Services, Integration Testing, Application Programming Interface (API), Software Design Patterns, Restful API, Complex Problem Solving, Business Solutions

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    AI Strategy for Business Leaders with ChatGPT, ML & DL

    Skills you'll gain: AI Product Strategy, Digital Transformation, Business Strategy, Google Cloud Platform, Technology Strategies, Amazon Bedrock, Artificial Intelligence, Responsible AI, Return On Investment, Organizational Leadership, ChatGPT, Generative AI, Emerging Technologies, Risk Management, Machine Learning

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    IA en el Deporte: El Enfoque de un Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Personalized Service, Innovation, Internet Of Things, Machine Learning, Digital Transformation, Deep Learning, Analytical Skills, Predictive Analytics, Big Data, Health Technology, Ethical Standards And Conduct, Data Analysis, Natural Language Processing, Data Security, User Experience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    IA en la participación de los aficionados

    Skills you'll gain: Content Management, AI Personalization, Loyalty Programs, Predictive Analytics, Customer Engagement, Digital Media Strategy, Augmented Reality, Marketing Analytics, Revenue Management, Forecasting, Data-Driven Decision-Making, Marketing Strategy and Techniques, Brand Marketing, Artificial Intelligence, Media Strategy, Media Relations, Digital Transformation, Customer Communications Management, Emerging Technologies, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Prezi pour les petites entreprises

    Skills you'll gain: Presentations, Marketing Design, Marketing Materials, Social Media Content, Promotional Materials, Social Media, Content Creation, Content Marketing, Marketing, Graphic Design, Business Communication, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer une présentation professionnelle avec Prezi

    Skills you'll gain: Presentations, Developing Training Materials, Sales Presentation, Data Visualization, Technical Communication, Productivity Software, Project Documentation, Graphic Design, Business Communication, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    UBITS

    Diseña una propuesta de valor efectiva

    Skills you'll gain: Value Propositions, Business Strategy, Business Marketing, Strategic Communication, Product Knowledge, Target Market, Market Opportunities, Competitive Analysis, Customer Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Unity C# Scripting — Complete C# for Unity Game Development

    Skills you'll gain: Responsive Web Design, 3D Assets, AI Workflows, Development Environment, Programming Principles

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Security and Troubleshooting Essentials

    Skills you'll gain: Hardware Troubleshooting, Computer Security Awareness Training, Information Systems Security, Malware Protection, Data Security, Technical Support and Services, Encryption, Security Awareness, Authentications, Patch Management, Technical Support, Firewall, Data Integrity

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Instagram Storytelling: Write Compelling Stories

    Skills you'll gain: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Visme pour les débutants

    Skills you'll gain: Presentations, Graphic Design, Data Visualization, Marketing Materials, Social Media Content, Social Media Marketing, Content Creation, Marketing Design, User Accounts, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Design Brainstorming diagrams for businesses with Creately

    Skills you'll gain: Diagram Design, Brainstorming, User Accounts, Business Process Modeling, Strategic Thinking, Team Building

    Beginner · Guided Project · Less Than 2 Hours

Searches related to marketing fundamentals

fundamentals of digital marketing
social media and digital marketing fundamentals
digital marketing fundamentals
fundamentals of marketing
fundamentals of marketing strategy
marketing mix fundamentals
google fundamentals of digital marketing
google digital garage – fundamentals of digital marketing
1…318319320…380

In summary, here are 10 of our most popular marketing fundamentals courses

  • Seamless Salesforce Integration: Coursera
  • AI Strategy for Business Leaders with ChatGPT, ML & DL: Packt
  • IA en el Deporte: El Enfoque de un Club: Real Madrid Graduate School Universidad Europea
  • IA en la participación de los aficionados: Real Madrid Graduate School Universidad Europea
  • Prezi pour les petites entreprises: Coursera
  • Créer une présentation professionnelle avec Prezi: Coursera
  • Diseña una propuesta de valor efectiva: UBITS
  • Unity C# Scripting — Complete C# for Unity Game Development: Packt
  • Security and Troubleshooting Essentials: Packt
  • Instagram Storytelling: Write Compelling Stories: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok