Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

American Psychological Association
Skills you'll gain: Box Plots, Descriptive Statistics, Histogram, Probability & Statistics, Exploratory Data Analysis, Graphing, Variance Analysis, Statistical Visualization, Statistical Analysis, Data Analysis, Analytical Skills
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Image Analysis, LLM Application, Multimodal Prompts, Large Language Modeling, Text Mining, Google Cloud Platform, Computer Vision, Data Processing
Beginner · Project · Less Than 2 Hours

Universidades Anáhuac
Skills you'll gain: Interactive Data Visualization, Infographics, Data Storytelling, Data Visualization Software, User Experience Design, Multimedia, Dashboard, Data Analysis, Information Architecture, Timelines, Collaborative Software, Design Elements And Principles
Beginner · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Data Warehousing, Extract, Transform, Load, Data Integration, Data Modeling, Data Architecture, Star Schema, Data Governance, Database Design, Data Management, SQL, Relational Databases, Business Intelligence, Data Mining, Data Quality, Data Analysis, Systems Design
Mixed · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Database Management, Apache Hadoop, Query Languages, Big Data, Databases, SQL, Data Access, Distributed Computing, Performance Tuning, Data Processing, Data Integrity, Authorization (Computing), Data Storage Technologies, File Systems, Algorithms
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: AWS SageMaker, AWS Identity and Access Management (IAM), Dashboard, Amazon Web Services, Interactive Data Visualization, Data Visualization Software, Amazon Redshift, Big Data, Cloud Security, Security Controls, Encryption, Applied Machine Learning, Amazon Elastic Compute Cloud, Amazon S3, Key Management
Advanced · Course · 1 - 3 Months

Skills you'll gain: Google Gemini, Google Cloud Platform, Generative AI, Marketing Analytics, Customer Insights, Analytics, Business Intelligence, AI Enablement, Predictive Analytics, Query Languages
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Performance Tuning, Query Languages, Data Management, Data Warehousing, Data Visualization Software, Data Analysis
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Digital Advertising, Target Audience, Social Media Marketing, Advertising Campaigns, Social Media Campaigns, Advertising, Global Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Management, Data Loss Prevention, Data Security, Google Cloud Platform, Personally Identifiable Information, Big Data, Identity and Access Management
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Kibana, Dashboard, Interactive Data Visualization, Web Analytics, Data Visualization Software, Exploratory Data Analysis, Data Analysis, Business Intelligence, Data Wrangling, Data Import/Export
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Adaptability, Communication, Leadership Development, Performance Measurement, Leadership, Organizational Leadership, Team Leadership, Strategic Leadership, Business Leadership, Detail Oriented, Strategic Communication, Team Motivation, Business Metrics, Leadership and Management, Professional Development, People Management, Human Resource Strategy, Culture Transformation, Business, Decision Making
Beginner · Course · 1 - 3 Months