Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Skills you'll gain: Sales Presentation, Overcoming Objections, Value Propositions, Presentations, Solution Sales Engineering, Sales, Sales Process, Verbal Communication Skills, Influencing, Negotiation, Communication, Consumer Behaviour, Public Speaking, Interviewing Skills, Customer Insights, Rapport Building
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Insights, User Feedback, Customer Analysis, Customer experience improvement, Data Sharing, Business Research, User Accounts, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Emory University
Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, Marketing Strategies, AI Personalization, Customer Relationship Management, Predictive Modeling
Intermediate · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months

Emory University
Skills you'll gain: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Customer Acquisition Management, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Customer Engagement, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Business Marketing, Artificial Intelligence
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Wireframing, Product Roadmaps, Customer experience strategy (CX), Agile Methodology, Agile Project Management, Persona Development, Prototyping, User Experience, User Story, Product Development, User Research, New Product Development, Product Strategy
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Business Process Modeling, Systems Analysis, Generative AI, Stakeholder Communications, Process Flow Diagrams, Business Workflow Analysis, Systems Architecture, Solution Architecture, Business Process Automation, LLM Application, Stakeholder Analysis, Technical Consulting, Software Architecture, Systems Thinking, Project Documentation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Marketing Analytics, Performance Reporting, Marketing Channel, Generative AI, Microsoft 365, Customer Analysis, Artificial Intelligence, Customer experience improvement, Customer Retention
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Persona Development, Smart Goals, Key Performance Indicators (KPIs), Social Media Management, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Customer Insights, Machine Learning, Marketing Analytics, Advanced Analytics, Data-Driven Decision-Making, Consumer Behaviour, Customer experience improvement, Artificial Intelligence, Financial Analysis, Retail Banking, Business Transformation
Mixed · Course · 1 - 4 Weeks

Multiple educators
Skills you'll gain: Prompt Patterns, MarTech, AI Product Strategy, Customer experience improvement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Deep Learning, Content Creation, Business Ethics, Machine Learning, Image Analysis
Beginner · Specialization · 1 - 3 Months