Facebook Ads courses can help you learn audience targeting, ad creation, budget management, and performance tracking. You can build skills in A/B testing, analyzing metrics, and optimizing campaigns for better engagement. Many courses introduce tools like Facebook Ads Manager and Google Analytics, that support implementing strategies and measuring the effectiveness of your advertising efforts.
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Marketing Automation, Bidding, Automation, A/B Testing, Consumer Behaviour, Key Performance Indicators (KPIs), Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Advertising, Advertising Campaigns, Facebook, Marketing Automation, Paid media, Social Media Management, Marketing, Social Media, Social Media Marketing, Target Audience, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Universidad Austral
Skills you'll gain: Google Ads, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Content Strategy, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Content Performance Analysis, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment
Beginner · Course · 1 - 3 Months

Lund University
Skills you'll gain: Business Modeling, Digital Transformation, Innovation, Business Process, Software Development, Network Analysis, Business Strategy, E-Commerce, Strategic Thinking, Value Propositions, Application Programming Interface (API), Decision Making, Case Studies, Amazon Web Services
Beginner · Course · 1 - 3 Months

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Professional Networking, LinkedIn, Ethical Standards And Conduct, Facebook, Trustworthiness, Instagram, Digital Media Strategy, Social Network Analysis, Professional Development, Safety and Security, Personally Identifiable Information, Digital Marketing, Cybersecurity, Content Creation, Digital Communications, Communication
Beginner · Course · 1 - 3 Months

Advancing Women in Tech
Skills you'll gain: Product Roadmaps, Product Management, Customer Retention, Cross-Functional Team Leadership, Technical Product Management, Professional Networking, Financial Analysis, Product Strategy, Product Requirements, Product Development, Product Lifecycle Management, New Product Development, Innovation, Artificial Intelligence and Machine Learning (AI/ML), User Experience Design, Design, Revenue Management, Financial Statements, Performance Management, Interviewing Skills
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media Campaigns, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Communication Strategies, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Order Fulfillment, Content Creation, Media Planning, Social Media Strategy, Google Ads, Social Media Marketing, Performance Measurement, Order Processing, Social Media Campaigns, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Target Audience, Search Engine Optimization, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Content Performance Analysis
Beginner · Professional Certificate · 3 - 6 Months

SkillUp
Skills you'll gain: Google Ads, Online Advertising, Paid media, Keyword Research, Social Media Campaigns, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: TikTok, Performance Measurement, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Market Analysis, Target Audience
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Differentiated Instruction, Collaborative Software, Education Software and Technology, Learning Management Systems, Digital Transformation, Emerging Technologies, Innovation, Multimedia, Digital Communications
Mixed · Course · 1 - 4 Weeks