About this Specialization
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100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Intermediate Level

Approx. 5 months to complete

Suggested 4 hours/week

Spanish

Subtitles: Spanish, English

Skills you will gain

Social Media MarketingSocial MediaPlanSostac

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Intermediate Level

Approx. 5 months to complete

Suggested 4 hours/week

Spanish

Subtitles: Spanish, English

Learners taking this Specialization are

  • Community Managers
  • Marketing Specialists
  • Journalists
  • Graphic Designers
  • Marketers

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 5 Courses in this Specialization

Course1

Introducción a las redes sociales. Sus objetivos y métricas.

4.3
858 ratings
315 reviews
Course2

Beneficios y características de las redes sociales más significativas

4.3
426 ratings
120 reviews
Course3

Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

4.5
288 ratings
74 reviews
Course4

Las redes sociales en acción

4.5
265 ratings
86 reviews

Instructors

Avatar

María de los Angeles Ramos Solano

Profesora Titular
Campus Estado de México
Avatar

José Antonio Cano Chambonnet

Profesor Titular
Campus Estado de México

Industry Partners

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About Tecnológico de Monterrey

Tecnológico de Monterrey es una de las instituciones educativas privadas sin fines de lucro más grande en Latinoamérica, con más de 98,000 estudiantes en preparatoria, licenciatura, y posgrado....

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • El tiempo para completarla varía dependiendo de tu planificación, pero la mayoría de los estudiantes completan el Programa Especializado en 5 meses.

  • Cada curso del programa se ofrece mensualmente.

  • Debes tener algún conocimiento general sobre estrategias de comunicación digital. Este Programa Especializado está diseñada principalmente para profesionales de nivel estratégico y para desarrolladores de marketing digital, pero el material se puede aplicar a cualquiera que esté interesado en mejorar sus conocimientos sobre las estrategias de comunicación en medios sociales.

  • Recomendamos que realices los cursos en el orden presentado, ya que cada curso posterior se elabora con materiales de cursos anteriores.

  • Los cursos y certificados de Coursera no implican crédito académico, aunque algunas universidades pueden conceder créditos académicos por los Certificados del Programa Especializado. Ponte en contacto con tu institución para obtener más información.

  • Serás capaz de elaborar y mejorar estrategias de marketing en medios sociales en una gran variedad de entornos profesionales, analizar la aplicación y los resultados de la estrategia usando datos relevantes, e identificar y predecir las tendencias en medios sociales.

More questions? Visit the Learner Help Center.