Tecnológico de Monterrey
Introducción a las redes sociales. Sus objetivos y métricas.
Tecnológico de Monterrey

Introducción a las redes sociales. Sus objetivos y métricas.

This course is part of Marketing con Redes Sociales Specialization

Taught in Spanish

María de los Angeles Ramos Solano
José Antonio Cano Chambonnet

Instructors: María de los Angeles Ramos Solano

73,354 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.4

(2,598 reviews)

|

96%

Beginner level
No prior experience required
14 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.4

(2,598 reviews)

|

96%

Beginner level
No prior experience required
14 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 6 modules in this course

En esta sección estudiarás los aspectos más generales del ámbito de las redes sociales con el objetivo que distingas, clasifiques e identifiques las cualidades particulares de la evolución de las redes sociales. De igual manera, para que puedas explicar su aplicación general en el ámbito de los negocios y comercial, así como reconocer las redes sociales de más auge en nuestros tiempos y las tendencias de empleo.

What's included

1 video2 readings

En este módulo, identificarás los factores que han dado pie al crecimiento y al auge de las redes sociales mediante la descripción de sus antecedentes ejecutables e históricos.

What's included

4 videos13 readings1 quiz

En este módulo definirás y distinguirás las ventajas y limitaciones asociadas con las principales redes sociales en un análisis comparativo, el cual incluye un registro del rendimiento de cada una de las plataformas disponibles. De igual forma, en un análisis para distinguir su empleo y compatibilidad con los objetivos organizacionales, entre ellos, el "social listening".

What's included

5 videos17 readings1 quiz

En este módulo comprenderás y distinguirás los factores sociales que impactan en la construcción de un medio de comunicación digital y las implicaciones que tienen sobre las redes sociales.

What's included

3 videos11 readings1 quiz

En este módulo, analizarás y compararás las oportunidades de globalización de las organizaciones a partir del empleo de redes sociales.

What's included

3 videos11 readings1 quiz

Al finalizar el módulo, distinguirás y explicarás los beneficios del social listening, el proceso de moderación y las principales herramientas para lograr el seguimiento de temas de conversación en las redes sociales.

What's included

4 videos7 readings1 quiz

Instructors

Instructor ratings
4.6 (534 ratings)
María de los Angeles Ramos Solano
Tecnológico de Monterrey
7 Courses113,897 learners
José Antonio Cano Chambonnet
Tecnológico de Monterrey
7 Courses113,897 learners

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4.4

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