About this Course

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Learner Career Outcomes

67%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 6 hours to complete
Spanish

Learner Career Outcomes

67%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 6 hours to complete
Spanish

Offered by

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Tecnológico de Monterrey

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

Bienvenida

1 hour to complete
2 videos (Total 7 min), 4 readings
2 videos
Explicación de la forma de evaluación4m
4 readings
Metodología del curso10m
Estructura del Capstone10m
Como utilizar los foros de discusión10m
Cómo realizar un Peer Review10m
Week
2

Week 2

1 hour to complete

Explicación de la empresa y su situación actual

1 hour to complete
4 videos (Total 37 min), 2 readings
4 videos
Entrevista a empresario sobre retos y preocupaciones . Parte 1: Panduit11m
Entrevista a empresario sobre retos y preocupaciones . Parte 214m
Sugerencias y formatos para el análisis situacional5m
2 readings
Visita a sitios web de las empresas10m
Ejemplo de TOWS10m
Week
3

Week 3

21 minutes to complete

Objetivos

21 minutes to complete
2 videos (Total 11 min), 1 reading
2 videos
Tabla de prioridades y KPIs6m
1 reading
Ejemplo de 5's10m
Week
4

Week 4

26 minutes to complete

La estrategia

26 minutes to complete
2 videos (Total 16 min), 1 reading
2 videos
Definición estratégica. Parte 28m
1 reading
Social listening best practices10m

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About the Marketing con Redes Sociales Specialization

Marketing con Redes Sociales

Frequently Asked Questions

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