About this Course

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Learner Career Outcomes

67%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 11 hours to complete

Suggested: 5 semanas de estudio, 4-5 horas por semana...

Spanish

Subtitles: Spanish

Learner Career Outcomes

67%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 11 hours to complete

Suggested: 5 semanas de estudio, 4-5 horas por semana...

Spanish

Subtitles: Spanish

Offered by

Tecnológico de Monterrey logo

Tecnológico de Monterrey

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

Bienvenida

1 hour to complete
2 videos (Total 7 min), 5 readings
2 videos
Explicación de la forma de evaluación4m
5 readings
Metodología del curso10m
Estructura del Capstone10m
Como utilizar los foros de discusión10m
Cómo realizar un Peer Review10m
Encuesta de inicio10m
Week
2

Week 2

1 hour to complete

Explicación de la empresa y su situación actual

1 hour to complete
4 videos (Total 37 min), 2 readings
4 videos
Entrevista a empresario sobre retos y preocupaciones . Parte 1: Panduit11m
Entrevista a empresario sobre retos y preocupaciones . Parte 214m
Sugerencias y formatos para el análisis situacional5m
2 readings
Visita a sitios web de las empresas10m
Ejemplo de TOWS10m
Week
3

Week 3

21 minutes to complete

Objetivos

21 minutes to complete
2 videos (Total 11 min), 1 reading
2 videos
Tabla de prioridades y KPIs6m
1 reading
Ejemplo de 5's10m
Week
4

Week 4

26 minutes to complete

La estrategia

26 minutes to complete
2 videos (Total 16 min), 1 reading
2 videos
Definición estratégica. Parte 28m
1 reading
Social listening best practices10m

Reviews

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About the Marketing con Redes Sociales Specialization

Este Programa Especializado proporciona una introducción holística al marketing en medios sociales. Aprenderás a desarrollar, gestionar y optimizar interesantes campañas en medios sociales, y evaluarás las fuerzas y debilidades de plataformas populares de medios sociales, incluyendo Facebook, Twitter, LinkedIn, Google Plus, e Instagram, en el contexto de aplicaciones específicas de casos de estudio. En el Proyecto Final elaborarás una estrategia anual de marketing de medios sociales para una compañía de tecnología de centros de datos....
Marketing con Redes Sociales

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.