About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

29%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 7 hours to complete
Spanish
Subtitles: Spanish, English

Skills you will gain

Social NetworkSocial MediaPlanDigital Branding

Learner Career Outcomes

33%

started a new career after completing these courses

29%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 7 hours to complete
Spanish
Subtitles: Spanish, English

Offered by

Tecnológico de Monterrey logo

Tecnológico de Monterrey

Syllabus - What you will learn from this course

Content RatingThumbs Up95%(11,531 ratings)Info
Week
1

Week 1

1 hour to complete

Interacción entre plataformas

1 hour to complete
2 videos (Total 5 min), 5 readings, 2 quizzes
2 videos
Interacción entre plataformas4m
5 readings
Redes sociales10m
Nuevos modelos de comunicación10m
En letra del instructor10m
Metodología del curso10m
Cómo utilizar los foros de discusión10m
2 practice exercises
Quiz 16m
Quiz módulo 110m
Week
2

Week 2

2 hours to complete

Principales redes sociales

2 hours to complete
1 video (Total 7 min), 7 readings, 2 quizzes
7 readings
Noticia10m
Medios de comunicación tradicionales10m
Esfera pública10m
Redirigir10m
Twitter10m
Linkedln10m
En letra del instructor10m
2 practice exercises
Quiz 26m
Quiz módulo 210m
Week
3

Week 3

4 hours to complete

El valor agregado de las plataformas hacia la estrategia digital

4 hours to complete
6 videos (Total 31 min), 17 readings, 7 quizzes
6 videos
Colaboración5m
Gestión del conocimiento6m
Innovación4m
Branding4m
Gestión de la reputación de la marca5m
17 readings
Sociedad digital actual10m
"Clusters" empresariales10m
En letra del instructor10m
Facebook colaborativo10m
¿Modelos organizativos o servicios digitales?10m
En letra del instructor10m
Comunidades educativas10m
Redes de conocimiento10m
En letra del instructor10m
Reflejo del nuevo internauta10m
En letra del instructor10m
Marketing10m
Estrategias empresariales10m
En letra del instructor10m
La empresa en la red 2.010m
Reputacion de la marca10m
En letra del instructor10m
7 practice exercises
Quiz 36m
Quiz 46m
Quiz 56m
Quiz 66m
Quiz 76m
Quiz 86m
Quiz módulo 310m
Week
4

Week 4

16 minutes to complete

Cierre del curso

16 minutes to complete
2 videos (Total 6 min)
2 videos
Cierre del curso3m
1 practice exercise
Quiz módulo 4 de recapitulación10m

Reviews

TOP REVIEWS FROM BENEFICIOS Y CARACTERÍSTICAS DE LAS REDES SOCIALES MÁS SIGNIFICATIVAS

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About the Marketing con Redes Sociales Specialization

Este Programa Especializado proporciona una introducción holística al marketing en medios sociales. Aprenderás a desarrollar, gestionar y optimizar interesantes campañas en medios sociales, y evaluarás las fuerzas y debilidades de plataformas populares de medios sociales, incluyendo Facebook, Twitter, LinkedIn, Google Plus, e Instagram, en el contexto de aplicaciones específicas de casos de estudio. En el Proyecto Final elaborarás una estrategia anual de marketing de medios sociales para una compañía de tecnología de centros de datos....
Marketing con Redes Sociales

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

More questions? Visit the Learner Help Center.