Tecnológico de Monterrey
Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
Tecnológico de Monterrey

Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

This course is part of Marketing con Redes Sociales Specialization

Taught in Spanish

José Antonio Cano Chambonnet
María de los Angeles Ramos Solano

Instructors: José Antonio Cano Chambonnet

32,151 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.5

(514 reviews)

|

97%

19 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

17 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.5

(514 reviews)

|

97%

19 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 5 modules in this course

En este módulo te damos la bienvenida al curso y te expondremos a grandes rasgo los temas a tratar y los objetivos a alcanzar.

What's included

2 videos3 readings

A través de este módulo podrás comprender el significado de social media marketing, los tipos de redes existentes y la importancia de enganchar con los clientes.

What's included

5 videos5 readings4 quizzes

En este módulo podrás revisar cuáles son los primeros pasos del Modelo SOSTAC que ayudan a ir definiendo una estructura para el desarrollo de una estrategia con redes sociales.

What's included

9 videos8 readings4 quizzes1 peer review

A través de este módulo, podrás conocer qué es una estrategia de Content Marketing y el por qué es importante en el desarrollo de una estrategia con redes sociales.

What's included

6 videos7 readings5 quizzes

En este módulo podrás conocer el cómo crear una estrategia de comunicación, la integración de los equipos de mercadotecnia, la creación de contenido, así como su plan de acción.

What's included

10 videos9 readings4 quizzes1 peer review

Instructors

Instructor ratings
4.6 (69 ratings)
José Antonio Cano Chambonnet
Tecnológico de Monterrey
7 Courses113,823 learners
María de los Angeles Ramos Solano
Tecnológico de Monterrey
7 Courses113,823 learners

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Learner reviews

Showing 3 of 514

4.5

514 reviews

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    66.92%

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    24.90%

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    1.16%

  • 1 star

    1.75%

JC
5

Reviewed on Jun 14, 2019

LG
4

Reviewed on Jun 5, 2020

IB
5

Reviewed on Jul 30, 2018

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