Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Skills you'll gain: Microsoft Power Platform, Microsoft Copilot, Prompt Engineering, Microsoft Power Automate/Flow, Power BI, Microsoft 365, Multimedia, Microsoft PowerPoint, Dashboard, Microsoft Excel, Excel Formulas, Microsoft Word, Data Visualization, No-Code Development, Spreadsheet Software, Collaborative Software, Microsoft Office, Power Apps Component Framework, Presentations, Data Analysis
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Financial Statements, Financial Statement Analysis, Return On Investment, Operations Management, Process Analysis, Financial Accounting, Operational Efficiency, Financial Reporting, Income Statement, Capital Budgeting, Marketing, Cash Flows, Finance, Financial Acumen, Business Operations, Balance Sheet, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Planning
Beginner · Specialization · 3 - 6 Months

Creo Incubator
Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Product Development, Market Opportunities, User Experience, Market Analysis, Sales Strategy, Brand Strategy, Marketing Strategies, Product Marketing, Entrepreneurship, Business Strategy, Product Management, Market Research, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Surveys, Market Research, Customer Insights, Marketing, Marketing Analytics, User Research, Research Methodologies, Market Analysis, Google Analytics, Data Collection, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cloud Deployment, CI/CD, Open Web Application Security Project (OWASP), Continuous Integration, Istio, Agile Software Development, Scrum (Software Development), Application Deployment, Test Driven Development (TDD), Kubernetes, Gherkin (Scripting Language), Jenkins, Code Coverage, OpenShift, Cloud Applications, DevOps, Secure Coding, Grafana, System Monitoring, Agile Methodology
Build toward a degree
Intermediate · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Strategic Marketing, Data Capture, Data Collection
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Motivational Skills, Corporate Communications, Marketing Strategies, Marketing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Talent Acquisition, Training and Development, Compensation and Benefits, Training Programs, Recruitment, Employee Training, Full Cycle Recruitment, Job Analysis, Employee Performance Management, Compensation Management, Performance Appraisal, Job Evaluation, Developing Training Materials, Compensation Strategy, Performance Management, Human Resource Policies, Compliance Management, Regulatory Compliance, Employee Relations, Business Continuity Planning
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Content Creation, Content Marketing, Persona Development, Content Strategy, Ideation, Copywriting, Needs Assessment, Research
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: AI Enablement, E-Commerce, Digital Transformation, Email Marketing, Search Engine Optimization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Adobe Analytics, Web Analytics, Trend Analysis, Marketing Analytics, Variance Analysis, Target Audience, Demography, Data Analysis, Marketing Strategies, Data-Driven Decision-Making, Descriptive Analytics, Strategic Marketing
Beginner · Course · 1 - 4 Weeks