When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Market Research: Design Impactful Surveys

This course is part of Digital Marketing Operations & Analytics Specialization

Instructor: Hurix Digital

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Strategic research method selection improves resource efficiency and delivers focused insights aligned with defined business goals.
Strong survey design produces unbiased, actionable data that turns customer assumptions into evidence-based decisions.
Combining research methods with practical tools enables quick deployment of professional market research in real scenarios.
High-quality market research underpins customer-focused products and marketing strategies that connect with target audiences.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Digital Marketing Operations & Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Transform your market research capabilities with strategic survey design that drives real business insights. This Short Course was created to help digital marketing professionals accomplish data-driven customer understanding that fuels marketing success.

By completing this course, you'll be able to confidently choose between primary and secondary research methods for any marketing challenge, design unbiased survey questions that capture genuine customer interest, and implement professional surveys using industry-standard tools that you can deploy immediately in your marketing campaigns. By the end of this course, you will be able to: Explain the distinct purposes and characteristics of primary and secondary market research Apply survey design principles to draft questions that gauge customer interest This course is unique because it bridges strategic research thinking with hands-on tool implementation, ensuring you not only understand when and why to use different research approaches but can immediately execute professional surveys that generate actionable customer insights. To be successful in this project, you should have a background in basic marketing concepts and familiarity with Google Workspace tools.

Module details

Learners will explore the fundamental differences between primary and secondary research methods, understanding when and why to use each approach for different marketing challenges.

What's included

1 video2 readings1 assignment

Learners will implement professional survey design principles to create effective customer interest surveys using Google Forms that capture actionable marketing insights.