This course is for marketers, product managers, and entrepreneurs who need to make data-driven decisions without a large research budget. In a world of constant change, the ability to quickly gather and understand customer feedback is a critical advantage. This course provides the essential skills to design and launch effective surveys that deliver clear, actionable insights in hours, not weeks.

Create Quick Surveys
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Recommended experience
What you'll learn
Design & deploy effective surveys by differentiating between research methods and using digital tools to capture valuable customer demographic data.
Details to know

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March 2026
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There is 1 module in this course
This module empowers learners to confidently gather customer insights through well-designed surveys. It begins by establishing the core difference between qualitative and quantitative research, showing how brands like Netflix and Airbnb use both to succeed. Learners then get a practical, step-by-step guide to building a survey, from choosing question types to writing for clarity. The module culminates in a hands-on project where learners create and justify their own five-question survey, solidifying their ability to turn business questions into actionable data.
What's included
2 videos2 readings2 assignments
Instructor

Offered by
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.

