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  • Optimizing Marketing Investments

Results for "optimizing marketing investments"


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    823 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Data Analytics Methods for Marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Sales Pipelines, Customer Analysis, Marketing Channel, Advertising Campaigns, Regression Analysis, Forecasting, Data Analysis, Unsupervised Learning, Key Performance Indicators (KPIs), Return On Investment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    285 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Maryland, College Park

    Marketing in the Age of AI

    Skills you'll gain: Online Advertising, Marketing Analytics, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Pricing Strategy Optimization

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    925 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Generative AI in Marketing

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, AI Personalization, Customer Communications Management, Persona Development, Machine Learning

    4.2
    Rating, 4.2 out of 5 stars
    ·
    145 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    AI for Marketing

    Skills you'll gain: Prompt Engineering, Agentic systems, Generative AI, No-Code Development, AI Personalization, Responsible AI, Generative AI Agents, Productivity, Business Risk Management, Marketing Automation, Marketing Operations, Project Design, Training Programs, Persona Development, Marketing, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation

    Beginner · Specialization · 1 - 3 Months

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  • Status: Free Trial
    Free Trial
    E

    Emory University

    AI for Marketing

    Skills you'll gain: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    72 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Planning a Digital Marketing Strategy

    Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Strategic Decision-Making, Social Media Strategy, Digital Advertising, Marketing Analytics, Strategic Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Marketing Fundamentals and Strategy Case Studies

    Skills you'll gain: Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Marketing Analytics, Competitive Analysis, Digital Marketing, Branding, Business, Product Lifecycle Management

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    ROI-Driven Digital Marketing Analytics

    Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Marketing Budgets, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Search Engine Optimization, Data-Driven Decision-Making, Return On Investment, Marketing Automation, Marketing Strategies

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Marketing Effectiveness, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Strategy

    Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.2K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular optimizing marketing investments courses

  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Data Analytics Methods for Marketing: Meta
  • Marketing in the Age of AI: University of Maryland, College Park
  • Pricing Strategy Optimization: University of Virginia
  • Generative AI in Marketing: University of Virginia Darden School Foundation
  • AI for Marketing: AI Business School
  • AI for Marketing: Emory University
  • Planning a Digital Marketing Strategy: Digital Marketing Institute
  • Marketing Fundamentals and Strategy Case Studies: EDUCBA
  • ROI-Driven Digital Marketing Analytics: Simplilearn

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