Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Unilever
Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, MarTech
Beginner · Professional Certificate · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, People Analytics, HR Tech, Data Governance, Big Data, Machine Learning Algorithms, Personally Identifiable Information, Data Security, Governance, Business Strategy, Human Resources, Credit Risk, Business Transformation, Machine Learning, Analytics
Beginner · Specialization · 3 - 6 Months

Digital Marketing Institute
Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media Content, Social Media, Content Creation, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Wireframing, Product Roadmaps, Customer experience strategy (CX), Agile Methodology, Agile Project Management, Persona Development, Prototyping, User Experience, User Story, Product Development, User Research, New Product Development, Product Strategy
Intermediate · Guided Project · Less Than 2 Hours

Emory University
Skills you'll gain: Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Marketing Automation, Customer experience improvement, Artificial Intelligence, Customer Insights, Customer Data Management
Beginner · Course · 1 - 3 Months

Digital Marketing Institute
Skills you'll gain: Data-Driven Decision-Making, Marketing Strategies, Data Ethics, Customer Analysis, Strategic Marketing, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, MarTech, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Cross-Channel Marketing, Target Audience, Smart Goals
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Development, Customer Engagement, Responsible AI, Lead Generation, Sales Enablement, Generative AI Agents, Sales Management, Customer experience improvement, Sales Prospecting, Productivity Software, Sales, Data Ethics
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Sales Strategy, Sales Process, Sales Enablement, Sales Training, Anthropic Claude, Sales, Sales Development, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Trend Analysis, Analysis
Intermediate · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Story, Design Thinking, User Experience Design, User Interface (UI) Design, Usability, Persona (User Experience), Mockups, Storyboarding
Beginner · Guided Project · Less Than 2 Hours

SkillsBooster Academy
Skills you'll gain: Marketing Automation, Strategic Leadership, Dashboard, Business Intelligence, Business Marketing, Marketing Strategies, Strategic Marketing, AI Personalization, Business Strategy, Marketing Analytics, Customer Analysis, Generative AI, Business Modeling, Deepseek, Market Analysis, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Change Management, Organizational Change, Employee Training, Google Workspace, Training and Development, Communication Planning, Organizational Effectiveness, Process Development, Needs Assessment, Stakeholder Engagement, Stakeholder Communications
Intermediate · Course · 1 - 3 Months