Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Coursera
Skills you'll gain: Star Schema, Data Warehousing, Looker (Software), Database Design, Data Mart, Data Modeling, Business Intelligence, Extract, Transform, Load, Data Integrity, Data Transformation, Performance Tuning, Performance Analysis
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Analysis, Commercialization, Product Planning, Business Modeling, Strategic Decision-Making, Innovation, Entrepreneurship, Entrepreneurial Finance, Market Opportunities, Business Planning, New Product Development, Sales Pipelines, Sales Strategy, Ideation, Sales Presentation, Customer Insights, Product Development, Team Building, Capital Markets, Finance
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SAP Analytics Cloud, Data Access, Data Modeling, Real Time Data, Stored Procedure, Data Warehousing, Database Development, Data Security, Data Integration, SAP Applications, SQL, Predictive Analytics, Business Reporting, Scripting
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Keyword Research, Content Creation, Search Engine Optimization, Content Management, Content Strategy, Scheduling, Generative AI, Report Writing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: C# (Programming Language), Data Modeling, User Interface (UI), jQuery, Microsoft SQL Servers, Microsoft Visual Studio, Application Development, User Interface and User Experience (UI/UX) Design, Data Validation, Application Design, Database Application, Business Reporting, Data Management, SQL, .NET Framework, Data Structures, Javascript and jQuery, Programming Principles, Web Development, Maintainability
Beginner · Specialization · 1 - 3 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market
Credit offered
Graduate Certificate · 6 - 12 Months

Skills you'll gain: Information Architecture, UI/UX Research, User Research, Agile Software Development, Scrum (Software Development), User Interface and User Experience (UI/UX) Design, Design Thinking, User Experience, User Centered Design, Usability, Usability Testing, Responsive Web Design, Agile Methodology, Kanban Principles, User Interface (UI), Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience)
Beginner · Professional Certificate · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Brand Strategy, Branding, Entrepreneurship, Selling Techniques, Digital Assets, Ideation, Search Engine Optimization
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: AI Personalization, Agentic systems, Competitive Intelligence, Sales Management, Sales Strategy, Sales, AI Enablement, Customer Analysis, Customer Relationship Management, Sales Presentations, Real Time Data, Automation, Proposal Development, Case Studies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Computer Systems, Operating Systems, Generative AI, Business Systems, Cybersecurity, Enterprise Security, Servers, Security Awareness, Computer Hardware, Information Systems Security, Computer Architecture, Data Storage, Patch Management, Cloud Computing
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Blogs, Competitive Analysis, Quality Assessment, Relationship Building, Content Strategy, Content Creation
Mixed · Course · 1 - 3 Months