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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
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    Coursera

    Content Creation for TikTok, YouTube, Instagram, Facebook

    Skills you'll gain: TikTok, Video Production, Content Performance Analysis, Content Creation, Web Analytics and SEO, Social Media Content, Video Editing, Social Media, Photography, Media Production, Social Media Campaigns, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Storytelling, Photo Editing, Branding, Drive Engagement, Web Content

    4.1
    Rating, 4.1 out of 5 stars
    ·
    34 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Connect and Transform External Data Seamlessly

    Skills you'll gain: OAuth, JSON, Data Wrangling, Application Programming Interface (API), API Design, Application Security

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Data Onboarding, Validate, and Govern

    Skills you'll gain: Data Governance, General Data Protection Regulation (GDPR), Data Management, Data Strategy, Metadata Management, Data Architecture, Compliance Management, Data Storage Technologies, Data Integration, Cost Reduction, Data Maintenance, Data Processing, Information Privacy, Data Storage, MLOps (Machine Learning Operations), Data Quality, AI Enablement, Analytics, Extract, Transform, Load, Expense Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
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    Logical Operations

    Crystal Reports: SQL Statements and Complex Formulas

    Skills you'll gain: SQL, Statistical Reporting, Query Languages, Microsoft Access, Data Presentation, Business Reporting, Relational Databases, Data Manipulation, Business Intelligence Software, Data Analysis Software, Data Analysis, Business Intelligence, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Coursera

    Optimize AI: Plan, Evaluate, and Learn

    Skills you'll gain: Risk Analysis, Risk Management Framework, Decision Making, AI Enablement, Continuous Deployment, Project Management Software, Strategic Decision-Making, Operational Analysis, Release Management, Project Planning, Predictive Modeling, A/B Testing, Business Priorities, Operational Efficiency, Algorithms, Experimentation, Advanced Analytics, Procedure Development, Product Planning, Product Development

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Bayesian Statistical Concepts and Methods

    Skills you'll gain: Bayesian Statistics, Statistical Modeling, Bayesian Network, Statistical Methods, Statistical Analysis, Data Analysis, R Programming, Data-Driven Decision-Making, Statistical Inference, Markov Model, Simulations, Probability Distribution

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Intellectual Property Law

    Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Case Law, Regulation and Legal Compliance, Packaging and Labeling, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Business Valuation, Creativity, Legal Risk, Strategic Planning, Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Transform Data: SQL & Pandas Mastery

    Skills you'll gain: SQL, Data Transformation, Data Wrangling, Data Manipulation, Pandas (Python Package), Query Languages, Consolidation, Time Series Analysis and Forecasting, Analytics, Pivot Tables And Charts, Apache Spark, Cross Platform Development, Performance Tuning

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Tableau Desktop: Part 2

    Skills you'll gain: Tableau Software, Data Analysis, Data Visualization Software, Data Presentation, Dashboard, Trend Analysis, Data Visualization, Interactive Data Visualization, Microsoft Excel, Time Series Analysis and Forecasting, Data Storytelling, Data Transformation, Advanced Analytics, Predictive Analytics, Statistical Analysis, Forecasting, Microsoft PowerPoint, Microsoft Office, Productivity Software, Data Management

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost SEO: On-Page Elements

    Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Content, Content Creation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    CertNexus

    CFR: Security Assessment, Data Collection, and Log Analysis

    Skills you'll gain: Vulnerability Management, Security Information and Event Management (SIEM), Penetration Testing, Vulnerability Assessments, Cybersecurity, Intelligence Collection and Analysis, Vulnerability Scanning, Cyber Attacks, Network Security, Information Systems Security, Computer Security, Analysis, Network Analysis, Auditing, Data Analysis, Linux Commands, Data Collection, Correlation Analysis, Bash (Scripting Language), Windows PowerShell

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build Interactive Dashboards for Meaningful Insights

    Skills you'll gain: Dashboard, Key Performance Indicators (KPIs), Interactive Data Visualization, Data Presentation, Business Intelligence, Web Analytics, Business Analytics, Requirements Elicitation, Data Storytelling, Performance Analysis, Requirements Analysis, Business Requirements, Stakeholder Analysis, Self Service Technologies

    Intermediate · Course · 1 - 4 Weeks

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1…115116117…413

In summary, here are 10 of our most popular marketing analytics courses

  • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
  • Connect and Transform External Data Seamlessly: Coursera
  • Automate Data Onboarding, Validate, and Govern: Coursera
  • Crystal Reports: SQL Statements and Complex Formulas: Logical Operations
  • Optimize AI: Plan, Evaluate, and Learn: Coursera
  • Bayesian Statistical Concepts and Methods: Arizona State University
  • Intellectual Property Law: University of Pennsylvania
  • Transform Data: SQL & Pandas Mastery: Coursera
  • Tableau Desktop: Part 2: Logical Operations
  • Boost SEO: On-Page Elements: Coursera

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Social Media Marketing (9)
Brand Management (7)

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