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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM UI/UX Designer

    Skills you'll gain: Information Architecture, UI/UX Research, User Research, Agile Software Development, Scrum (Software Development), User Interface and User Experience (UI/UX) Design, Design Thinking, User Experience, User Centered Design, Usability, Usability Testing, Responsive Web Design, Agile Methodology, Kanban Principles, User Interface (UI), Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Cyber Threats and Network Security Foundations

    Skills you'll gain: Cyber Threat Intelligence, MITRE ATT&CK Framework, Network Security, Cyber Threat Hunting, Threat Modeling, Threat Detection, Cybersecurity, Threat Management, Cyber Security Assessment, Operating System Administration, Cyber Attacks, Hardening, Intrusion Detection and Prevention, Cyber Engineering, Malware Protection, Vulnerability Management, Vulnerability Assessments, Incident Response, Network Monitoring, Incident Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    821 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Improve Accuracy with ML Ensemble Methods

    Skills you'll gain: Random Forest Algorithm, Decision Tree Learning, Data Preprocessing, Applied Machine Learning, Jupyter, Classification Algorithms, Java, Sampling (Statistics), Feature Engineering, Model Evaluation, Supervised Learning, Predictive Modeling, Machine Learning, Learning Styles, Program Evaluation, Program Implementation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Entrepreneurship: Financial Literacy & Fundraising Readiness

    Skills you'll gain: Entrepreneurial Finance, Business Strategy, Entrepreneurship, Financial Forecasting, Business Planning, Business Valuation, Fundraising, Mergers & Acquisitions, Financial Modeling, Finance, Financial Analysis, Presentations, Accounting, Investments, Business Metrics, Competitive Analysis, Value Propositions, Market Analysis

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Introduction to Computers and Operating Systems and Security

    Skills you'll gain: Computer Systems, Operating Systems, Generative AI, Business Systems, Cybersecurity, Enterprise Security, Servers, Security Awareness, Computer Hardware, Information Systems Security, Computer Architecture, Data Storage, Patch Management, Cloud Computing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Preview
    Preview
    S

    Starweaver

    Healthcare Data Security & Risk Management

    Skills you'll gain: Medical Privacy, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Incident Response, Security Controls, Computer Security Incident Management, Health Information Management, Data Security, Cyber Risk, Personally Identifiable Information, Regulatory Compliance, Risk Management, Threat Management, Data Management, Threat Modeling, Cybersecurity, ISO/IEC 27001, Compliance Management, Continuous Monitoring

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Foundations of Micro850 PLC Programming

    Skills you'll gain: Simulation and Simulation Software, Programmable Logic Controllers, Industrial Engineering, Control Systems, Electronic Hardware, Data Structures, Data Management

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Strategic Selling and Account Management

    Skills you'll gain: Account Management, Consultative Selling, Selling Techniques, Business Risk Management, Upselling, Business Metrics, Business Communication, Sales Pipelines, Overcoming Objections, Sales Process, Solution Selling, Business Transformation, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Analytics

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Cloud Support Associate

    Skills you'll gain: Microsoft 365, Network Security, Cloud Management, Microsoft Azure, Business Software, Computer Hardware, Virtual Machines, Identity and Access Management, Cybersecurity, Network Troubleshooting, Microsoft Office, Desktop Support, Virtual Private Networks (VPN), Azure Active Directory, Technical Support and Services, Technical Support, System Monitoring, Disaster Recovery, Cloud Computing, Network Protocols

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Introduction to Generative Engine Optimization (GEO)

    Skills you'll gain: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Front-End Web Development With Replit AI - Vibe Coding

    Skills you'll gain: Vibe coding, Generative AI Agents, AI Workflows, Agentic systems, Email Automation, AI Orchestration, Search Engine Optimization, Inside Sales, Web Analytics, Prompt Engineering, Development Environment, Application Deployment, Front-End Web Development, Debugging

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • IBM UI/UX Designer: IBM
  • Cyber Threats and Network Security Foundations: Edureka
  • The Business of Social: Northwestern University
  • Improve Accuracy with ML Ensemble Methods: Coursera
  • Entrepreneurship: Financial Literacy & Fundraising Readiness: Creo Incubator
  • Introduction to Computers and Operating Systems and Security: Microsoft
  • Healthcare Data Security & Risk Management: Starweaver
  • Foundations of Micro850 PLC Programming: Packt
  • Strategic Selling and Account Management: LearnQuest
  • Microsoft Cloud Support Associate: Microsoft

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