Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Skills you'll gain: Matplotlib, Seaborn, Plot (Graphics), Scatter Plots, Histogram, Data Visualization, Data Visualization Software, Statistical Visualization, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Product Management, New Product Development, Agile Product Development, Stakeholder Engagement, Product Development, Product Improvement, Innovation, Product Roadmaps, Design Thinking, Analysis, Customer Insights, Growth Strategies, Product Testing, Communication, Business Modeling, Leadership and Management, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: AI Security, Secure Coding, Data Ethics, Vulnerability Assessments, Responsible AI, Security Engineering, Security Strategy, Information Systems Security, Security Testing, Threat Modeling, Data Security, Security Controls, Cybersecurity, Security Awareness, Threat Management, Encryption, Penetration Testing, Data Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, Target Audience, Social Media Campaigns, Market Research, User Research, Performance Metric, Social Media Marketing, Social Media, Social Media Strategy, Market Analysis
Intermediate · Guided Project · Less Than 2 Hours

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Job Evaluation, Compensation Analysis, Compensation Strategy, Compensation Management, Job Analysis, Compensation and Benefits, Payroll, Human Resource Strategy, Performance Review, Data Visualization, Benchmarking, Data Analysis, Market Analysis, Diversity and Inclusion
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Ansible, Infrastructure as Code (IaC), Cloud-Native Computing, Devops Tools, YAML, CI/CD, IT Automation, Docker (Software), Containerization, Amazon Web Services, Shell Script, Amazon Elastic Compute Cloud, Command-Line Interface, Data Security, Python Programming, Performance Tuning, Configuration Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, Copywriting, Target Audience, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Promotional Strategies, Customer Insights, Online Advertising, Advertising, Marketing Materials, Digital Advertising, Marketing, Performance marketing, Content Creation, Marketing Budgets, Video Production
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Large Language Modeling, Business Process, Content Creation, Target Audience, Artificial Intelligence, Writing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Social Media Marketing, Digital Advertising, Lead Generation, Automation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Analytics, Return On Investment, Google Ads, Marketing Strategies, MarTech, Content Management Systems, WordPress, Facebook, Software Installation, Data Collection, Systems Integration
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Digital Transformation, Customer Relationship Management, Customer Support, Business Transformation, Process Analysis, Business Systems, Technology Strategies, Process Improvement, Business Development
Beginner · Guided Project · Less Than 2 Hours

Interactive Brokers
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Financial Market, Sustainability Standards, Market Trend, Market Analysis, Corporate Sustainability, Governance, Investment Management, Sustainable Business, Environmental Issue, Transportation Operations, Oil and Gas, Portfolio Management, Credit Risk, Emerging Technologies
Beginner · Course · 1 - 3 Months